Telmap Selects INRIX Traffic Information for Mobile Location Companion Service
LONDON, October 31, 2011 – Telmap, pioneers in mobile location-based services, and INRIX, the leading international provider of traffic information and connected driving services today announced that Telmap will use INRIX’s real-time, historical and predictive traffic information in its Mobile Location Companion service worldwide.
The partnership is expected to enhance the navigation experience and increase usage by allowing Telmap users to enjoy best in class routing through better alternative routes that take into consideration real-time traffic and will result in reduced travel time and more accurate estimated time of arrival (ETA).
These improvements will be driven by INRIX’s breakthrough traffic analytics that accurately measure the speed of travel and estimate travel times for routes covering both major motorways and secondary roads. INRIX’s traffic data coverage combined with the coverage of recently acquired ITIS offers Telmap users unprecendented coverage in 30 countries.
Telmap’s strong market leadership in the location-based services arena, as well as its millions of end users, who engage with the Telmap Mobile Location Companion on a daily basis, through Telmap’s work with mobile operators, serve as a great platform for INRIX to significantly enhance its reach.
“Telmap’s goal is to provide its millions of users with an excellent and the quickest possible navigation experience. We evaluated several traffic data providers and INRIX’s excellent aggregation and technological capabilities, extensive coverage, and focus on traffic as their main product, will enable us to present the best traffic available in the world today”, said Motti Kushnir, Telmap Chief Marketing Officer
“Telmap are a strategically important customer to INRIX,” said Stuart Marks, Head of INRIX Europe. “Our efforts to combine the immediacy of community traffic reporting with our existing data will result in the delivery of critical information to the driver in a much more timely manner than available from other services today.”
INRIX traffic information will be integrated into the Telmap Mobile Location Companion by the end of the year.