Octopus Group has been Unisys’ agency for UK PR and European coordination since 2015 having been awarded a three-year contract, and was invited to participate in a competitive re-tender process at the end of 2017.
Octopus Group will be responsible for delivering on Unisys’ European PR objectives which include: driving market awareness of Unisys in the U.K., Germany, Belgium and the Netherlands; promoting its horizontal offerings, domain expertise and market leading IP across vertical sectors; and profiling Unisys’ subject matter experts in the national, business and technology media.
Nick Miles, Communications Director EMEA, comments: “We’ve got huge ambitions to grow Unisys’ brand awareness and advocacy in Europe, and to that end we were looking for a proactive and strategic agency partner with a strong track record of vertical expertise and taking technology stories to tier one and mainstream media. We saw some very strong agencies in the tender process, but Octopus had the edge with bold creative ideas and close alignment with our future go to market plans.”
Stephen Smith, Client Director at Octopus Group, adds: “Unisys has been a hugely important client to us over the last three years, and we’re thrilled to continue working with them and helping the business achieve its ambitious plans. They loved our ideas and we can’t wait to deliver them.”
About Octopus Group
Octopus Group is the home of Brand To Sales. Founded in 2001, with 65 staff based at its Farringdon office, it helps blue chip and fast-growth technology and professional services brands become famous and grow their sales. Octopus Group’s Brand To Sales proposition focuses on helping brands arrive at sales far faster by fusing research, content, PR, social media, events and technology together. All under one roof, delivered through a bespoke methodology and technologies. Octopus Group is 100% independent and owner-managed www.octopusgrp.com.
Unisys is a global information technology company that specializes in providing industry-focused solutions integrated with leading-edge security to clients in the government, financial services and commercial markets. Unisys offerings include security solutions, advanced data analytics, cloud and infrastructure services, application services and application and server software. For more information, visit www.unisys.com.