- Get airtel digital TV with a 3-month Economy Sports Pack on Sony Bravia series
- Offer valid on airtel digital TV Standard Definition (SD) and High Definition(HD)

New Delhi, Feburary 3, 2011 : airtel digital TV, the DTH service from bharti airtel and Sony India have come together to expand the Flat Panel TV market ahead of the sports season this year. Customers of Sony’s Bravia range of LCDs can take this opportunity to experience the magic of next generation MPEG4 DVBS 2 DTH technology on airtel digital TV. With sale of TV sets having a direct positive impact on the growth of the DTH category, this partnership aims to make a powerful impact in the marketplace this season, which starts with an action packed 90 day long high velocity international cricket action.

Offer details:
- Customers purchasing Sony Bravia LCDs 32″ and above will get an airtel digital TV HD connection by recharging an additional Rs.1000.
- Customers purchasing 22″ or 26″ Sony Bravia LCDs can go in for a Standard Definition (SD) airtel digital TV connection by recharging an additional Rs.750!

All the above offers include the cost of the set top box, installation charges, along with a 3-month subscription to airtel’s Economy Sports Pack OR 4-months of South Economy Sports pack. In addition, HD customers also get a 3-month free subscription to NGC HD. Both the Economy Sports Pack and the South Economy Sports Pack include all the leading channels that will telecast key cricket and other sporting events throughout the year, namely ESPN, Star Sports, Star Cricket, Ten Sports, Ten Cricket, Ten Action+, DD Sports and SetMax.