REDMOND, Wash. — June 18, 2012 — A decade ago, VIZIO, an upstart manufacturer from Costa Mesa, Calif., entered a very competitive TV market and went toe-to-toe with established brands. Against the odds, the company persevered and is now the No. 1 maker of LCD HDTVs in the United States.

Given the company’s success in the TV industry, in a bold move, VIZIO decided to become a Windows-based PC maker. It recently released its new line of personal computing products in what press are categorizing as “one of the biggest disruptions to the computer industry in years.”

VIZIO’s approach was based on a close collaboration with its associates, such as Microsoft and Intel, to jointly collaborate on how the systems are designed.