Tag Archives: Mobile500
Mobile500 Alliance Demonstrates End-to-End Solution for Monetizing Mobile DTV at 2012 International CES®
Seattle To Be First Beta Market Using Devices made by Technology Enablers Elgato, Expway, Siano and Opanga
LAS VEGAS – January 9, 2012 – The Mobile500 Alliance today unveiled a breakthrough end-to-end solution that will enable its member broadcasters to build new revenue streams through Mobile DTV (MDTV). The goal is to make the solution available to Alliance member companies after beta launch and evaluation in Seattle.
The demonstration shown at 2012 International CES includes a Mobile500 application for iOS devices that supports audience measurement, ESG data, channel logos, interstitial ads and banner ads. Live recording and time shifting of over-the-air MDTV content will be included through DVR-like functionality built into the app.
Also included in the Mobile500 solution are new tuner devices, which are small adapter/dongles for iPads that will run a TV app from Elgato, incorporate an MDTV chip from Siano, and use Expway’s Mobile DTV middleware and audience measurement solution. At the local television station, Expway’s Electronic Service Guide (ESG) delivery server powers the MDTV head-end.