Demonstrates innovative video personalisation technology on IPTV set top box at OTTtv World Summit
Also at the show, Christopher Cytera, Spectral Edge’s Managing Director and Professor Jonathan Freeman of i2 Media Research will present on the theme of video personalisation, and the opportunities this offers to operators to differentiate themselves from the competition. Their session, “Enhancing TV Viewing for Colour-Blind People” will take place at 16:55 on 8 November 2016 as part of the main speaking agenda.
“Research demonstrates the impact that evening viewing has on sleep patterns –Nighteq provides operators with a simple way to reduce blue light without impacting picture quality or the overall viewing experience, therefore helping to guarantee a better night’s sleep,” said Christopher Cytera, Managing Director, Spectral Edge. “Alongside our Eyeteq technology for enhancing the experience of colour-blind and colour-deficient viewers, it demonstrates the opportunities that video personalisation offers to operators who want to improve the service they offer to their subscribers and to reach out to new ones.”
Nighteq and Eyeteq are the first two products based on Spectral Edge’s Phusion image enhancement technology, developed by Spectral Edge following its spin-off from the University of East Anglia. Further developments in the consumer, computational photography and security markets will be announced soon.
“Delivering the best possible user experience is central to consumers watching – and paying for – content on their TVs, tablets and PCs,” said Professor Jonathan Freeman, Professor of Psychology & Managing Director, i2 Media Research. “Operators should therefore look to focus on their user experience, collecting empirical evidence from test groups of consumers and using this feedback to improve and enhance the services that they offer.”