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SON Provider Expands Market Presence in Latin America


Cellwize Appoints New Managing Director to Support Rapid Growth

 Singapore and Brazil, April 5, 2016Cellwize the leading Self-Organizing Network (SON) solutions provider, announced today that it has appointed Marcelo Alvarenga as General Manager of Latin America to support its rapid growth in the region.

Cellwize’s solutions improve customer experience throughout the entire customer network journey while reducing network complexity. The field-proven SON technology is deployed across several major Latin American countries and takes on a customer-centric approach in measuring and adjusting capacity, quality and coverage in order to boost network performance and increase CSP profitability.

With the expected mobile data traffic growth derived from the emerging digitalization in the Latin American region, CSPs are looking for disruptive technologies to support their complex heterogeneous networks and services ecosystem. Cellwize’s SON solutions help CSPs in managing their ever-growing and evolving network challenges alongside their dwindling resources.

Cellwize’s appointment of Marcelo Alvaranga to head the regional offices, combined with the support from its local business partners, will further strengthen Cellwize’s rich SON solution offering, including SON-as-a Service (SONaaS) and SONCloud to the Latin American market.

“We are pleased to welcome Marcelo as a highly valued member of our leadership team”, said Ofir Zemer, CEO at Cellwize. “He has the successful track record, extensive relationships with CSP’s and partners, management and sales experience. We are confident in Marcelo’s ability to increase the adoption of our cutting edge technology across Latin America and enable our customers to monetize the opportunities created by the current data tsunami.”

Alvarenga commented, “I am excited about this opportunity to join the Cellwize team and am fully committed to provide our customers advanced solutions and services to better address the increased demand for enhanced customer experience, streamlining the network operation as part of their overall business transformation and maximizing overall profitability”.

Cellwize will be demonstrating its SON solutions at the LTE, 5G & SDN Conference, at the Cellwize booth #35b, held at the SulAmerica Convention Centre in Rio de Janeiro, Brazil from April 6-7. Marcelo will be speaking on the SON panel for LTE on Wednesday, April 6th at 15:30.

About Cellwize

Cellwize develops and delivers innovative SON solutions across vendors and wireless technologies. elastic-SON® transforms rigid, physical networks into adaptive and responsive “organisms” that continuously match capacity, coverage and quality with evolving usage patterns. elastic-SON® complimented with SON-as-a-Service realizes its promise with multiple MNOs across Europe, APAC and LATAM. Elastic self-organized networks become responsive and efficient calling for a shift from network productivity gains to user value maximization. We call it Value-Driven SON®

Founded by industry experts, Cellwize launched its commercial SON platform in 2012.

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