Small business advice site plugs gap as Government abandons SME support


Sectors Donut launches on 12 September 2016. This major new website offers detailed guidance on how to set up a business in more than 200 different niches, plugging a yawning gap in UK business support.

  • The 13,000-page Sectors Donut provides expert guidance on how to set up more than 200 specific types of business, covering everything from running a hotel, to becoming a tree surgeon, a web developer or even a used car dealer
  • It joins the other five Donut advice websites that focus on law, tax, technology, marketing and starting up — creating the UK’s biggest small business advice website
  • The Donut websites already passed the one-million-page-views-a-month milestone last year
  • The Government’s closure of the £84m Business Growth Service in March completed its abandonment of previous business support policies, leaving the private sector to “fill the gap”

Sectors Donut joins the highly successful Donut family of websites all aimed at supporting small business owners, entrepreneurs and sole traders. While the latest Donut focuses on specific sectors, the other five websites cover all aspects of running a business including starting up, marketing, technology, tax, and law.

“With the launch of Sectors Donut, business owners can now get much-needed sector-specific advice that will help them start up and thrive,” said Miguel Gernaey, Marketing Director EMEA at Sage, which sponsors Sectors Donut.

Sectors Donut
Sectors Donut
All six Donut websites have now been joined up to form the largest online resource for small businesses in the UK, with more than 20,000 pages of expert advice, guides, checklists, case studies and practical business tools. Sectors Donut alone has 13,000 pages.

The launch of Sectors Donut comes soon after the Government closed the £84m Business Growth Service — which included the long-established Manufacturing Advisory Service — and the whole of the Enterprise Directorate of the Department of Business, Innovation and Skills (BIS).

“These closures are just the latest in a long line of cuts to Government business services, leaving a huge gap in the provision of support for the UK’s 5.4 million SMEs,” said Rory MccGwire, chief executive of Atom Content Marketing, which owns the Donut websites. “And yet small business owners, sole traders and would-be entrepreneurs are crying out for help and support.

“Government ministers have stated unequivocally that they intend to leave small business support to the private sector — other than continuing to support export, innovation and the £12m-a-year combined funding for the 39 Growth Hubs.”

With well over half a million unique users every month, the Donut websites are already one of the most popular sources of small business advice in the UK. Now, with the launch of Sectors Donut, the Donuts have become the biggest single SME advice resource.

“We can honestly say that we now offer a Donut for every taste,” said MccGwire. “Sectors Donut provides a staggering amount of detailed information on each type of business. Then, if you want to deal with a specific marketing challenge, or a legal problem, you can see what our experts suggest on Marketing Donut and Law Donut.

“In a world full of blogging websites,” he continued, “the Donut website has stuck to its original aim of being the best ‘how-to’ website for small businesses in the UK.”

Miguel Gernaey of Sage added: “Small businesses have long benefited from the advice and resources on the Donut websites and we know from our own customer base that they appreciate the practical, down-to-earth help on every page. Together, the Donuts are the ultimate how-to resource for businesses in the UK. We are delighted to support them.”

Atom has created Sectors Donut in partnership with Parkes, which specialises in publishing sector content and tax advice.

“Our partnering has been the key to our success,” said MccGwire. “For example, on Law Donut we partner with law firms, individual lawyers and suppliers to the legal sector. We do the same with technology experts on Tech Donut. Now, with Sectors Donut, we have partnered with our fellow publisher Parkes.”

In addition to publishing the Donut websites, Atom Content Marketing creates and licenses business content for a wide range of clients including banks, local councils, law firms, universities, chambers of commerce and accounting firms.

Sectors Donut launches on 12 September 2016.

Also on that day, Marketing Donut, Law Donut, Tax Donut, Tech Donut and Start Up Donut are relaunching with a fresh new look and a mobile-friendly design.

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