Searchmetrics’ CTO will become the new Chief Innovation Officer (CIO) of the Searchmetrics Market Innovation Lab as of January 2019
Tober’s responsibility for day-to-day management and delivery of the existing product portfolio will be transferred to CEO, Volker Smid.
With the product organization reporting to Smid and supported by Tober, who in his role as CIO, will drive new innovation, Searchmetrics will not be seeking to appoint a new CTO immediately.
The change of role for Tober coincides with finalization of plans for the introduction of the seventh update of the company’s Searchmetrics Suite software. Tober has now successfully managed the launch of the Early Access version of The Suite. The progress to full market launch of the updated product in 2019 requires less innovation work, allowing the product team to take over.
The Market Innovation Lab is the first of its kind in the industry: The Lab is formed by a team of Searchmetrics developers and Data Scientists. Under Tober’s guidance, they will work on developing new search solutions, including tackling the toughest problems faced by Searchmetrics customers and the wider SEO and marketing community. Marcus and the innovation team will report directly to the Searchmetrics Board of Directors.
As CIO, Tober will continue to be the brand ambassador for Searchmetrics. As always, he will work towards the greater recognition of SEO in the marketing industry.
We help you attract an online audience and boost results with content that uniquely matches user intent. Using the deep learning insights of the Searchmetrics Suite and Searchmetrics Content Experience platform, we navigate the shifting priorities of search engines and help you outrank your competition. Search has evolved into a data-driven field that requires powerful software to guide companies through discovery, briefing, optimization and measurement of engaging storytelling.
There’s only one platform that owns its data: Searchmetrics, the world’s #1 Search and Content Marketing Platform. We don’t rely on data from third parties and we’ve been studying search and content trends since 2005 − compiling the industry’s largest global and historical database.
Searchmetrics uncovers the opportunities and pitfalls of online marketing. Our award-winning Searchmetrics products bring search engine optimization and content creation together for the first time, offering marketers an ultimate platform for creating the moments that shape customers’ decisions and brand preferences. We offer competitive insights and hands-on consulting to help our customers create predictable returns in earned media. Our SEO Visibility Score − trusted by reputable media sources such as The New York Times, Bloomberg and The Guardian − reliably gauges your online presence. Searchmetrics reveals the connection between social media links and overall engagement, and its analytics make clear which content performs best.
More information: www.searchmetrics.com.
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