Evaluation Based on Completeness of Vision and Ability to Execute
According to the report, the Web Content Management (WCM) market continues to benefit from factors such as: highly mature technology, the ease with which non-IT professionals can access and use the technology and the highly ambitious goals of line-of-business users’ digital strategies. These factors have fueled annual growth of more than 11 percent, and in 2014 the market achieved total software revenue of $1.4 billion. However, these figures tell only a small part of the success story of developments in this area. The report further states that “Multiple areas of focus are now converging around WCM, allowing organizations to achieve their ambitions for customer satisfaction, marketing, CRM and digital commerce by including WCM in the mix.”
“Customers today expect brands to engage with them where and how they prefer, which is increasingly on digital channels,” said Mark Lancaster, CEO and Founder, SDL. “We consider our positioning in the Leaders quadrant by Gartner confirmation of our mission to help global organizations drive contextual digital experiences for customers across channels, devices and languages.”
Those scored as Leaders should drive market transformation. Leaders have the highest combined scores for Ability to Execute and Completeness of Vision. They are doing well and are prepared for the future with a clear vision and a thorough appreciation of the broader context of digital business. They have strong channel partners, a presence in multiple regions, consistent financial performance, broad platform support and good customer support. In addition, they dominate in one or more technologies or vertical markets. Leaders are aware of the ecosystem in which their offerings need to fit. Leaders can:
- Demonstrate enterprise deployments
- Offer integration with other business applications and content repositories
- Provide a vertical-process or horizontal-solution focus
For more information and to view a copy of the report in its entirety, please visit the Gartner Magic Quadrant for Web Content Management page on SDL.com.
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