Samsung and Apple have always been at odds, and the Korean giant has historically pulled no punches when it’s come to mocking its adversary.
As Apple’s big iPhone X launch unfolds, Samsung is back at it again.
The ad shows a protagonist who is an avid Apple fan. We see images of Apple’s famous queues outside its stores, an old-fashioned unboxing, and even a long wait under the rain.
As the years go by, the iPhone-loving man is inadvertently taunted by his girlfriend, who is seen using a variety of Galaxy smartphones in just the right situations where it would have been more useful than an Apple smartphone.