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Robi Axiata Limited celebrates first anniversary of the successful deployment of 365squared services

Mobile Operator experiences A2P SMS revenue protection and substantial reduction in spam

Malta, 31 May 2017 – Robi Axiata Limited (“Robi”), the second largest mobile network operator in Bangladesh, is celebrating its first anniversary of the successful deployment of managed services from 365squared, an international value-added services provider specializing in Application-to-Person (A2P) SMS revenue assurance and managed solutions.

365squared logo
Robi has received new A2P SMS revenue streams following the deployment of 365squared’s A2P SMS monetization services. As a result of last year’s deployment, the operator has also experienced substantial reduction in spam.

Robi’s Vice President, Communication and Corporate Responsibility, Ekram Kabir, said: “We are very happy to see the results of the deployment of 365squared’s A2P SMS monetization services in our network. With the customers’ increasing adoption of internet and digital services in the market, the drastic reduction in the number of spam certainly helps us to strengthen our credential as a leading digital company thanks to 365squared.”

Robi, with 36.2 million active subscribers, has introduced many first of its kind digital services in Bangladesh and has invested heavily in taking mobile financial services to the underserved communities in the rural and semi-urban areas. The operator deployed the services of 365squared to bring confidence to the Bangladesh market.

The solution by 365squared, which is part of a five-year contract, is also deployed on the domestic links to ensure that grey routes, also known as ‘bypass fraud’, are eliminated on a 24/7 basis by 365squared’s Service Management Centre.

“We are delighted to be celebrating our one-year anniversary of working with Robi,” said Roneel Prasad, Chief Commercial Officer, 365squared Limited. “A2P messaging is a fragmented ecosystem and our deep understanding of the market without having a conflict of interest and our in-house tools and analytics, coupled with our 24/7 managed service, is helping our partners, such as Robi, develop an effective strategy and have the peace of mind that they deserve.”

Roneel continued: “The benefits of A2P SMS monetization were clear on the third day of the contract and revenues started to be realised from then on, proving that we understand the challenges mobile network operators have to deal with in securing and monetizing A2P traffic patterns. The highly-experienced team at 365squared have ensured significant revenue increase and customer satisfaction levels throughout the entire process.”

For more information about 365squared, please visit:

For more information about Robi Axiata, please visit:

About Robi Axiata Limited
Robi Axiata Limited is a joint venture of Axiata Group Berhad (Malaysia), Bharti Airtel Limited (India) and NTT DoCoMo Inc. (Japan). The entity ‘Robi Axiata Limited’ has merged with Bharti’s operation in Bangladesh ‘Airtel Bangladesh Limited’ in November 2016 to form the new entity where Axiata holds 68.7% controlling stake, Bharti holds 25.0% while the remaining 6.3% is held by NTT DOCOMO of Japan. The merged entity is the second largest mobile phone operator in Bangladesh with 36.2 million active subscribers. It provides widest network coverage to 99% of the population with over 12,000 on-air sites of which over 7,900 are 3.5G sites. Robi is the first operator to introduce GPRS and 3.5G services in Bangladesh. The Company has introduced many first of its kind digital services in the country and has invested heavily in taking mobile financial services to the underserved communities in the rural and semi-urban areas.

About 365squared Limited
365squared is a pioneering international value-added services enabler serving the mobile network operator community. With a suite of in-house developed tools, products and services, 365squared is working with mobile network operators (MNOs) across the globe and is committed to eliminate loss of revenue from SMS termination, generate new revenue by monetising application-to-person (A2P) SMS traffic and to protect customers from spam and fraudulent SMS practices. 365squared offers a complete end-to-end managed service ensuring MNOs secure the maximum revenue opportunity and provide the best customer experience.

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