Qubit’s integration will allow retailers using SAP® Customer Experience to increase revenue by as much as 6 percent
With Qubit, retailers can build experiences across the visitor journey that speak to specific segments, from first-time visitors to long-term VIPs. The technology brings together industry-leading data collection methods, advanced segmentation capabilities, and a suite of proven personalization techniques. Thanks to the new integration, SAP Customer Experience users can achieve all of this rapidly and seamlessly.
“Personalization is now seen as essential to the success of ecommerce businesses. Customers expect brands to remember their preferences and build a tailored shopping experience around them,” said Graham Cooke, CEO of Qubit. “This new integration with SAP Customer Experience will allow all of the industry-leading brands that use this platform to turbo-charge their personalization efforts with Qubit Pro and Qubit Aura.”
Qubit Pro is the fastest, most scalable personalization platform available. By delivering a deeper understanding of each customer and their interactions, targeted experiences can help deliver a six per cent increase in revenue. Qubit Aura brings this data-led approach to the mobile web so that the overall customer journey is drastically improved, driving a 33 percent increase in revenue on desktops in some cases.
Qubit is a leader in delivering highly persuasive personalization at scale. Award-winning brands in ecommerce, travel and gaming work with Qubit to transform the way they understand and influence their customers. Companies like NET-A-PORTER, Topshop, Emirates, Ubisoft, Thomas Cook, and Ladbrokes Coral are using the Qubit personalization platform to increase revenue, build loyalty and significantly improve their marketing efficiency. Every week Qubit is used to personalize approximately $600 million in online sales. Headquartered in London, the company has offices across Europe and the U.S. For more information, please visit: www.qubit.com
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George Barker, Communications