Nancy Mooradian, Director of Marketing and Sales at the United Wireless Arena, said: “The objective to using Purple WiFi is twofold. Firstly, we want provide an even better experience to our consumers by offering free internet inside of our venue and encourage engagement with the arena through social media.
“The second part to this would be the analytics. The Purple WiFi dashboard will be a tool that will help provide us with demographics on those who enter our facility. We would gain demographic information ranging from zip code to gender of a consumer and that information for us is invaluable when promoting both our facility and our events.
We look forward to completing the roll out of the solution at the United Wireless Arena and continuing to build our relationship with this popular historical venue.
Gavin Wheeldon, CEO, Purple WiFi, comments: “Our partnership with the United Wireless Arena and United Wireless Communications is a great example of Purple WiFi’s expansion not just internationally, but also in the large public venues sector. Stadium WiFi is in huge demand at the moment as fans expect more from the live event experience. We are confident that the solution will generate tangible ROI for the arena and help encourage fans to return time and time again.”
The Purple WiFi offering focuses on engaging, understanding and delivering value by allowing users to gain free access to a public WiFi network through their existing social media accounts or a short form. The user gets access to family friendly WiFi while the benefit to the business hosting the service (such as a restaurant, hotel, retailer, museum, sports stadium or shopping mall) is valuable analytic insights into the profiles and movements of their customers and a sophisticated built-in marketing platform.
Thousands of venues globally have been secured and deep technology partnerships established, most notably with Cisco, Cisco Meraki and Verizon but also many others.
About Purple WiFi http://www.purplewifi.com
Purple WiFi is scalable, cloud-based guest WiFi software, offering customers access to WiFi through social login. In return, WiFi providers benefit from real-time analytical insights, customer demographic data, information on visitor footfall, plus a marketing tool to send out targeted communications to customers whilst they are in the venue. Purple WiFi natively integrates with most leading wireless hardware manufacturers, notably Cisco and Cisco Meraki, Ruckus, Xirrus, HP and Aruba.
The service is growing quickly, with 4 million users across 134 countries. Purple WiFi has global agreements in place with Westcon Comstor and many other country specific distributors, in addition to an active reseller base of over 300 in 60 countries. Purple WiFi employs over 60 full time staff and currently has offices in the UK, San Francisco, Shanghai, Madrid, Melbourne, Copenhagen and Singapore with more offices planned in the coming months.
Huge growth is being seen in all sectors, including hospitality, where people have time to spend online, retail, where footfall tracking is essential, healthcare, offering transparency around service and communication and entire cities moving towards the Internet of Things.
Purple WiFi has also intensified its focus on the carrier market, developing a service provider portal that delivers a credible offload solution. As the offering is hardware agnostic, carriers can monetize the WiFi estate through a number of different business models. To date, four major global carrier deals have been agreed where Purple WiFi is included as part of a venue WiFi package covering connectivity and hardware.