Leading Belgian Telecoms Operator Uses Advanced Analytics to Maximise Marketing ROI
Catherine Deltenre, Director, Corporate Strategy and Market Insights at Proximus, said: “At Proximus we have the challenge of targeting diverse consumers with the right offer at the right moment, in a highly competitive marketplace. By partnering with Neustar we will be able to plan and allocate our marketing and sales investments and resources accurately across our sales channels, communications methods and marketing techniques to maximise the effect on sales and deliver greater ROI.”
The Neustar MarketShare DecisionCloud solution will enable Proximus to plan its sales and marketing spending; and regularly and accurately reallocate its budgets to maximise ROI from its campaigns. By working in partnership with Neustar MarketShare’s consulting services, Proximus will also be able to leverage and op-timise its datasets to plan and predict the effectiveness of its campaigns.
Commenting on the partnership, Luis Chaves, Managing Director, Neustar MarketShare UK, said: “Campaign planning and management in multicultural countries with mature markets, such as Belgium, can make it difficult for brands to deliver successfully targeted campaigns at the granular level. By incorporating holistic modelling and monitoring solutions with the help of Neustar, Proximus is now able to optimise its campaigns and accurately report ROI from its marketing activities.”