New partnership empowers marketing, innovation, learning & development and archive teams to create employee narratives that draw on authentic corporate and brand heritage
The platform combines photos, documents, audio and video, that draw on authentic assets from the corporate archive, with contextual input from employees, teams, and leaders. This brings once fragmented knowledge to life in a vibrant, engaging narrative while at the same time ensuring the longevity and integrity of those valuable digital assets now and into the future.
Using the unified platform, corporate archive, marketing and HR teams can quickly assemble and create interactive stories designed to strengthen a brand, inspire new thinking and celebrate internal culture or milestone events. Preservica’s active digital preservation technology allows brand, product and heritage assets to be quickly collected into a single trusted environment, making them easy to search, find, assemble and render for storytelling initiatives using Enwoven. The technology also migrates files to newer formats to ensure assets can be used and re-used over decades for on-going engagement.
“Partnering with Preservica lets us create a unique product for not only preserving organization’s assets, but ensuring they become institutional knowledge,” says Niles Lichtenstein, Enwoven CEO and Co-founder. “Transforming single assets into dynamic narratives and stories amplifies the impact of heritage and experience across organizations.”
“Preservica is already trusted by a growing number of major corporations to protect and future-proof unique brand, product and heritage assets,” Mike Quinn CEO of Preservica added. “Our technology opens up new ways to quickly collect, find and assemble these authentic digital assets that Enwoven transforms into engaging new narratives. The platform also ensures these valuable assets can continue to be rendered and used for on-going story-telling and heritage brand campaigns”.
In a fragmented media world, organizations are increasingly using their brand heritage to create stories and campaigns that maintain and expand brand loyalty and market share. Although, with hundreds of file formats, stored in multiple locations the additional tasks of finding usable files to support these efforts has added another challenge to the modern marketing and archive team. The Preservica and Enwoven partnership opens new possibilities where files can be stored and preserved in a useable format and easily found and assembled to create engaging employee and customer narratives.
Preservica is changing the way organizations around the world protect and future-proof critical long-term digital information. Available in the cloud (SaaS) or on-premise, our award-winning active digital preservation software has been designed from the ground-up to tackle the unique challenges of ensuring digital information remains accessible and trustworthy over decades.
It’s a proven solution that’s trusted by business, archives, libraries, museums and government organizations around the world – including the UK National Archives, Texas State Library and Archives, MoMA, Yale and HSBC – to name a few. Preservica is an AWS Government Competency Partner meeting the highest levels of availability, reliability and security for government workloads and data. Visit: www.preservica.com Twitter: @preservica
Enwoven is a SaaS startup in Oakland, CA creating interactive knowledge software for organizations and enterprises needing to capture and share valuable institutional knowledge. With initial seed funding from The New York Times, the company has roots in storytelling and creating narratives that resonate. Additionally, Enwoven co-founders Niles Lichtenstein and Ben Yee took the startup through both the Matter and Alchemist Accelerator programs in San Francisco.
In the UK: For further information, please contact: Edward Clark, email@example.com, or call: +44 (0) 203 697 6680
In Canada and the US: For further information, please contact: Maria Doyle, firstname.lastname@example.org, or call: 781-964-3536