Guest Post | Advt. | Query:

Pioneering Benchmark Report Reveals CRM Success Measures for SMEs

Maximizer publishes a new study on the success measures that small to medium-sized enterprises (SMEs) are achieving from their Customer Relationship Management (CRM) solutions

Maximizer, Bracknell, United Kingdom (02 February 2017) – Leading CRM solutions provider – Maximizer Software – commissioned analysis of research undertaken with 300 SMEs within the EMEA (Europe, Middle East and Africa) region to provide an independent benchmark on the experience of organisations in obtaining business value and success from their CRM solutions. The Benchmark Study, titled Measuring Value and Success from CRM, consists of two results reports plus a practitioner’s workbook, with the Part 1 report published today and the other 2 publications available in the coming weeks.

Measuring value and success from CRM
Measuring value and success from CRM
In a move to help fill the knowledge gap on SME CRM usage, the results have been published to provide SMEs with a clear understanding of how their peers are deploying CRM, what objectives they are setting for their CRM investment and what main benefits and business outcomes they are gaining and measuring.

The study has revealed that 84% of SMEs regard ‘improving process efficiency’ as the primary business objective for their CRM deployments. This is a very clear tactical benefit from CRM solutions, delivering measurable hard cash savings. On the other hand a significant minority – 31% – of SMEs have adopted the objective of strategic business growth and are putting their CRM at the heart of their business. The research highlights the growing evolution of CRM, with businesses adopting the solution as the ‘go to’ platform for delivering customer experience and linking it with other IT systems. CRM is now being employed as a company-wide repository for customer intelligence, and that intelligence is used to drive growth in every aspect of the business. The study also looked at key benefits achieved by CRM and confirmed that the centralisation of customer data is a key advantage as stated by 87% of respondents with 70% also achieving improved data quality and value from their CRM.

Mike Richardson, Managing Director EMEA at Maximizer comments: “Too little is yet understood about the return-on-investment that SMEs are actually gaining from their CRM. However, there could not be a more appropriate time than the present to establish a Success benchmark for SMEs – the sales techniques of the past have rapidly changed; nowadays customers embark on a new ‘journey’ where they start with their own research. This means businesses need to be seen as informative and helpful as the customer progresses along their journey to purchase – CRM solutions have become the critical tool for understanding the customer and is the new hub to which all decision-driving company information is relayed.”

Alison Smith, Head of Marketing EMEA at Maximizer adds, “It is the intention that this annual benchmark report will be an important first move in filling the information gap for evaluating return on investment from CRM deployment. The aim of the peer evidence within the reports is to help SMEs measure and deliver successful CRM that actively contributes to their business growth. ”

Part one of the Maximizer study looks closely at the critical business objectives that SMEs typically have for their CRM investment and the top 5 key operating benefits that result from successful CRM. Part two of the study looks at the key product features and the top 6 business outcomes that are being achieved through the use of CRM. The third and final publication of the study is a practitioner’s guide providing a series of practical value and success measures based on the top strategic business objectives identified in the study.

To read the full benchmark report, you can download it here

Have any Question or Comment?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

…… ……. … …

……… …. …….

….. …… ………

……. ….. …….

.. ……. …….. 0

buy! buy! CHEAP! Telefonie VoIP CHEAP! buy! buy! CHEAP!

.. ……. …….. .

buy! buy! CHEAP! Telefonie VoIP CHEAP! buy! buy! CHEAP!


……. ….. ……..


For the 2012 MLB period, we found an totals forecast Joao’s Renowned Over/Under João Zorro Gonçalves, Zcode Totals Pro, System of the time with progressions that have been successful over 98 98% ... We eventually perfected our over/under program ( Zcodesystemexclusive ), although it h-AS has brought years of investigation. Five Steps to Making a Winning MLB Method: 1. Execute appropriate cash management tools. 2. MLB rules that are comprehend. 3.Extensive testing back to make sure successful longterm results ...


There is always a challenge when you're dealing with the Foreign Exchange Market. That's just the nature of the beast. The best thing you can do is to learn about how the market operates as a whole so that you will be ready to meet these challenges. iq option penipu Never be misled by any profit gains in binary options. This is the number-one way traders end up losing their money and ultimately failing. Remember that the same things that make you laugh can make you cry in this market, and you can lose that $700.


Learning Polish has never been this fun and easy as with our podcasts Learn Polish with Polishpod101 Start today and become conversational in Polish in no time


The Best Website Agen Poker Resmi Terpercaya come join


Do you need edmonton phone systems service ? Call complete communications today!

……… ……… .


High-tech solutions for easy start-up of your IPTV/OTT-business



If you want to purchase not only one item, you have a chance to enjoy privileges. There is a sale’ tab on the site which offers a fantastic range of reduced counterfeit watches and accessories, such as sunglasses, cufflinks, watch straps and pens. Luxury Jewelry Replica At MCA.MN On Sale You get a 5% discount if you buy two pieces, this discount increases to 10% if you buy 4 pieces or more. There is free international shipping on all orders on this site. We also offer customers a free return anytime with a 100% money back guarantee.