New iPhone 4 ad focuses on Every great thing about Retina Display
Apple has just posted a new iPhone 4 commercial, that one called “Every” and focused on the 960×640 Retina Display.
Calling it the highest resolution phone screen ever, it shows zooming in on a photo of a child’s freckled face, the Pixar(!) movie Up, the calligraphic logo-type of the New York Times, highlighting in iBooks, the official Twitter for iPhone app, CoverFlow in the iPod app, Epic’s amazing Unreal engine, and a home video.
It additionally confirms Apple has gone full circle from focusing on features for the original iPhone 2G, to focusing on apps for iPhone 3G and iPhone 3GS, to once again focusing on features for iPhone 4 like FaceTime and now Retina Display. It makes sense as competition first caught up to (and exceeded) features of previous models and are now beginning to catch up on apps. Reframing around the brief window of feature
advantage iPhone 4 enjoys and adding in a big fat helping of emotional resonance will solidify the already iconic Apple sort in customers’ minds.
The only question is, as Retina Displays and video calling becomes the norm, what’s the next differentiator for Apple? AirPlay?
UPDATE: Mark Gurman by at 9to5Mac checked out the Twitter IDs shown off in the video, and certain abundant, the accounts are real. The citizens on the other hand… we doubt it.
Video after the break.
Source : AppleCONTROL.COM
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