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Neustar Sponsors Junior Olympic Hopeful

Rachel Ellis with canoe
Rachel Ellis with canoe

Rachel Ellis aims for canoeing gold at Lee Valley White Water Centre with support from Neustar

October 13, 2016 – LONDONNeustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services, today announced that it is sponsoring Junior Olympic canoeing hopeful, Rachel Ellis, 13, from John Warner school in Hoddesdon, Hertfordshire. Neustar has provided a quality one-person canoe (known as a C1) and will continue to assist Rachel with her training and equipment as she progresses with her coaching at the Lee Valley White Water Centre.

Rachel became hooked on canoeing over a year ago through the ‘Rapid Talent Identification’ (TID) programme run by the Lee Valley White Water Centre, which aims to strengthen the pool of talented athletes who have the potential to achieve future international success in Olympic Canoe Slalom. Rachel was one of a small group identified as possible champions from the students attending Lee Valley’s secondary schools. She now trains regularly and competes at canoeing events with the aim of reaching Regional Academy level. Rachel has already achieved Division 1 for kayak and canoe and is working towards the Premier division.

“The British canoeing coaches came to my school to see if any of us had what it takes to make a competitive canoeing champion,” explains Rachel. “I passed the ability test and really enjoyed it, so was delighted to be chosen for the TID programme and with Neustar’s sponsorship support, I hope to make it all the way to Olympic gold!”

Rachel currently practices kayaking four days every week with her main coach, Zachary Franklin, who is a men’s K1 (one-person kayak) and C2 (two-person canoe) slalom champion and part of Team GB’s Canoe Slalom squad. At the U23 World Championships he placed 11th and he has also competed at a senior level at the World Cup 2 in Krakow, placing 7th in C2. He coaches at Lee Valley, which is a world-class venue where the 2012 Olympic canoeing competition was held. The Rapid Talent Identification programme was set up in 2013 to capitalize on the success of the London 2012 Olympic Games and help create a long lasting legacy at Lee Valley for the sport of canoeing.

Anthony Chadd, Senior Director EMEA at Neustar said: “We are delighted to be sponsoring Rachel’s ambition to become an Olympian and hope to support her all the way to gold on this exciting journey. There’s a lot of training involved but she is dedicated and works hard, which is very much how Neustar approaches its own business so we anticipate that this will be a great partnership!”

About Neustar
Every day, the world generates roughly 2.5 quadrillion bits of data. Neustar (NYSE: NSR) isolates certain elements and analyzes, simplifies and edits them to make precise and valuable decisions that drive results. As one of the few companies capable of knowing with certainty who is on the other end of every interaction, we’re trusted by the world’s great brands to make critical decisions some 20 billion times a day. We help marketers send timely and relevant messages to the right people. Because we can authoritatively tell a client exactly who is calling or connecting with them, we make critical real-time responses possible. And the same comprehensive information that enables our clients to direct and manage orders also stops attackers. We know when someone isn’t who they claim to be, which helps stop fraud and denial of service before they’re a problem. Because we’re also an experienced manager of some of the world’s most complex databases, we help clients control their online identity, registering and protecting their domain name, and routing traffic to the correct network address. By linking the most essential information with the people who depend on it, we provide more than 12,000 clients worldwide with decisions—not just data. More information is available at

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