Guest Post | Advt. | Query:

Neustar Named a Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm

Neustar MarketShare Secures Highest Score in Current Offering Category

12 October, 2016 – London, UK – Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services, today announced that its advanced marketing analytics solution, Neustar MarketShare, has been named a leader in “The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q4, 2016” report by Forrester Research, Inc. Neustar MarketShare obtained the highest score among all vendors in the current offering category and secured among the highest ratings for its overall value.

The report recognises Neustar MarketShare for having “among the highest satisfaction ratings for its overall value” and states that Neustar MarketShare is “a good choice for marketers looking for a powerful analytics platform.” Neustar MarketShare was also ranked among the highest in the market presence category, which evaluates vendors on their ability to service global companies and brands, their industry presence, their overall revenue and their global office locations. In addition, Neustar MarketShare received the highest score possible in several criteria that it believes differentiate measurement and analytics vendors: execution road map, marketing analytics use cases, and revenue.

“We are honoured and proud to be recognised as a leader in Forrester’s prestigious Wave research report. It’s more important than ever for marketers to understand how to invest their budgets and drive business results. As a leader in marketing measurement and optimisation, we are committed to helping our clients make the best decisions using the most advanced analytics to drive ROI,” said Iván Markman, General Manager, Marketing Services, Neustar. “Marketers don’t have time or money to waste, and understanding how to deliver a connected customer experience is only getting more complex. As a global information services provider, we’re uniquely positioned to use our authoritative OneID system, which accurately connects people, places and things, and ensures we’re delivering the best measurement and analytics for today’s marketers.”

In a connected world, marketers must not only understand how best to engage customers in the digital and physical worlds, but also know how best to invest their marketing dollars. Brands that employ a data-driven approach using advanced analytics can unlock significant value from their marketing budgets to drive greater returns on investment and business results. By focusing on making the right decisions that impact business outcomes, CMOs can better align with their CFO counterparts to drive growth. As a leader in Connection Science, Neustar is able to connect people, places and things to give marketers the context and data-driven insights they need to create connected customer experiences that transcend platforms, channels and devices.

Neustar MarketShare’s unified measurement and analytics offering is powered by Neustar’s OneID system, which provides real-time authoritative identity. Neustar MarketShare recognises that global brands need a holistic, unified approach to allocating their budgets and future-looking models, which take into consideration past campaign performance. The Neustar MarketShare integrated measurement and analytics solution combines both the offline marketing tactics and the non-media drivers (e.g. weather patterns, economic indicators, etc.) in order to help clients examine the true value of their digital marketing performance.

As with all Forrester Waves, vendors were rated based on the capabilities of their current offering, their strategy including the broad partnerships in data and the ad-tech ecosystem, and breadth of market presence. To evaluate vendors and their products against criteria for the Wave, Forrester analysts gather details of product qualifications through a combination of lab evaluations, questionnaires, demos, and/or discussions with client references. Forrester sets default weightings to reflect their analysis of the needs of large user companies and then score the vendors based on a clearly defined scale.

A complimentary copy of “The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q4, 2016” report is available here:

About Neustar
Every day, the world generates roughly 2.5 quadrillion bits of data. Neustar (NYSE: NSR) isolates certain elements and analyzes, simplifies and edits them to make precise and valuable decisions that drive results. As one of the few companies capable of knowing with certainty who is on the other end of every interaction, we’re trusted by the world’s great brands to make critical decisions some 20 billion times a day. We help marketers send timely and relevant messages to the right people. Because we can authoritatively tell a client exactly who is calling or connecting with them, we make critical real-time responses possible. And the same comprehensive information that enables our clients to direct and manage orders also stops attackers. We know when someone isn’t who they claim to be, which helps stop fraud and denial of service before they’re a problem. Because we’re also an experienced manager of some of the world’s most complex databases, we help clients control their online identity, registering and protecting their domain name, and routing traffic to the correct network address. By linking the most essential information with the people who depend on it, we provide more than 12,000 clients worldwide with decisions—not just data. More information is available at

Have any Question or Comment?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

…… ……. … …

……… …. …….

….. …… ………

……. ….. …….

.. ……. …….. 0

buy! buy! CHEAP! Telefonie VoIP CHEAP! buy! buy! CHEAP!

.. ……. …….. .

buy! buy! CHEAP! Telefonie VoIP CHEAP! buy! buy! CHEAP!


……. ….. ……..


For the 2012 MLB period, we found an totals forecast Joao’s Renowned Over/Under João Zorro Gonçalves, Zcode Totals Pro, System of the time with progressions that have been successful over 98 98% ... We eventually perfected our over/under program ( Zcodesystemexclusive ), although it h-AS has brought years of investigation. Five Steps to Making a Winning MLB Method: 1. Execute appropriate cash management tools. 2. MLB rules that are comprehend. 3.Extensive testing back to make sure successful longterm results ...


There is always a challenge when you're dealing with the Foreign Exchange Market. That's just the nature of the beast. The best thing you can do is to learn about how the market operates as a whole so that you will be ready to meet these challenges. iq option penipu Never be misled by any profit gains in binary options. This is the number-one way traders end up losing their money and ultimately failing. Remember that the same things that make you laugh can make you cry in this market, and you can lose that $700.


Learning Polish has never been this fun and easy as with our podcasts Learn Polish with Polishpod101 Start today and become conversational in Polish in no time


The Best Website Agen Poker Resmi Terpercaya come join


Do you need edmonton phone systems service ? Call complete communications today!

……… ……… .


High-tech solutions for easy start-up of your IPTV/OTT-business



If you want to purchase not only one item, you have a chance to enjoy privileges. There is a sale’ tab on the site which offers a fantastic range of reduced counterfeit watches and accessories, such as sunglasses, cufflinks, watch straps and pens. Luxury Jewelry Replica At MCA.MN On Sale You get a 5% discount if you buy two pieces, this discount increases to 10% if you buy 4 pieces or more. There is free international shipping on all orders on this site. We also offer customers a free return anytime with a 100% money back guarantee.