My Meeting Professional partners with leading mobile event app company to enhance event sector development
QuickMobile creates experience, adds value and generates knowledge for meetings professionals everywhere
(London, April 17, 2012) – My Meeting Professional (www.mymeetingprofessional.com), the global hub for meetings and events professionals, today announces a new partnership with leading mobile solutions company QuickMobile.
The My Meeting Professional (MMP) team will work closely with QuickMobile on a range of developments, from industry news, knowledge and content on the community hub to mobile apps development and cross-marketing opportunities in the events sector.
QuickMobile, the award-winning mobile solutions company with headquarters in Vancouver, Canada (www.quickmobile.com) was founded six years ago and helps organisations “mobilise” their events. Its award-winning mobile solutions have set the standard for event interaction and engagement, creating the ultimate meeting experience in an environment of learning, collaboration and fun.
QuickMobile will be helping to keep the MMP community up to date with the latest information about mobile apps and solutions for events and meetings over the coming year as the hub continues its growth and expansion.
The partnership was born out of a mobile app development for an MMP associated sales event late in 2011. QuickMobile’s app impressed iBAHN Enterprise Conference Solutions (ECS), which supports the MMP hub and discussions on mobile opportunities led to agreement on strategic and tactical co-operation.
Mike Clanton, MMP team leader and EMEA manager iBAHN ECS says: “The first involvement with QuickMobile came at the same time as we are seeing a huge increase in interest and demand for apps that support and enrich meetings and events.
“Event professionals now need to be up to speed with rapidly moving technical requirements to ensure they deliver results for clients and attendees. This means understanding wireless connectivity, mobile devices and apps that add value to an event. MMP and QuickMobile will provide this expert knowledge.”
Scott Lockie, strategic partner development manager at QuickMobile says: “We’re impressed by the breadth and depth of knowledge that MMP shares with its community and know that we can only add to this while at the same time building relationships with iBAHN ECS and event professionals who understand the benefits of mobile solutions. “These solutions engage mobile customers in new ways, improving the user experience and driving incremental revenue, return on investment in marketing, and brand loyalty.”