Movvo launches the Data Maturity Curve


Enabling shopping centre developers to understand how sophisticated their data usage is in support of enhancing retail performance

London, 2nd March 2017 – Movvo, the leading SaaS platform enabling shopping centres to understand, performance manage and engage visitors in high footfall spaces, today launches the Data Maturity Curve, an incredibly useful resource enabling shopping centres to measure how sophisticated their data usage is for enhancing retail performance, benchmark against the industry and learn how to improve ROI on the data they collect – https://movvo.com/movvo-maturity-curve.

Movvo Data Maturity Curve
Movvo Data Maturity Curve
The Movvo Data Maturity Curve has been created by the team of experts at Movvo, using first-hand knowledge and experience of how shopping centres & other retail real estate formats use data to influence their retail performance across leasing, asset management, marketing and operations. Completing a series of simple questions enables the participant to measure the centre’s sophistication on the maturity scale and receive a set of recommendations on where near term incremental value could come from.

“We understand the many challenges facing shopping centres today. By working & talking with lots of different owners and operators around the global, the Movvo team have developed insight into how centres typically tackle the challenges of integrating data and obtaining real intelligence from this data that helps them overcome challenges and improve retail performance” said Alex Petit, Chief Customer Officer at Movvo. “Information, not data, is what the market needs. The Data Maturity Curve helps developers understand where they are on that curve, and what their next step in developing best practices could be”.

Data-driven decision making is increasingly becoming incorporated within the commercial teams’ of retail real estate owners/operators around the globe. It helps leasing teams, asset management, marketing and operations all improve their contribution to the retail performance of a centre. It delivers a continuous source of ‘at-your-fingertips’ intelligence about the behaviour, profiles & preferences of your visitors. Movvo are experts in this field delivering intelligence, consultancy and the tools to understanding, managing and engaging visitor in high footfall spaces.

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