REDWOOD CITY, Calif – February 26 2018 – Openwave Mobility, the market leader in mobile video traffic management solutions today released the latest findings from its Mobile Video Index (MVI). This is the second edition of the MVI, a regular analysis of traffic data aggregated from live deployments in over 30 mobile operators. The study found that while YouTube remains the most popular for mobile video, Facebook is rapidly closing the gap in some markets – and has even overtaken YouTube in others.
Indranil Chatterjee, SVP of Products, Sales & Marketing at Openwave Mobility said: “The MVI also found that while video playback times on mobile are increasing, average playback buffer time remains stubbornly high at 7.2 seconds. However, subscribers will only put up with 6 seconds of buffering before abandoning a video in frustration. For subscribers, every second counts and consumers blame their operators – not OTTs – when they suffer poor Quality of Experience (QoE)”.
Gorkem Yigit, lead analyst at Analysys Mason examined video monetization strategies for this edition of the MVI. Yigit added: “Inspired by operators such as T-Mobile in the US, research shows that zero-rating and unlimited data plans significantly increase video engagement time. With the right traffic management techniques, operators can contain network costs and launch viable pricing models and deliver a differentiated QoE”.
Chatterjee concluded: “Subscriber are willing to pay for good QoE. Our study in Europe found that consumers are happy to pay an extra €7.50 per month for videos with less than two seconds of buffering. Operators can ill-afford to ignore the monetization opportunities staring them in the face.”
About Openwave Mobility
Openwave Mobility empowers mobile operators to manage and monetize encrypted traffic. Based on the industry’s most scalable NFV platform, our solutions alleviate RAN congestion, create new revenue opportunities and unify subscriber data. The company provides solutions for mobile data optimization, targeted promotions and subscriber data management.
Openwave Mobility and the Openwave Mobility logo are trademarks of Openwave Mobility Inc. All other trademarks are the properties of their respective owners.
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