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Mapp Media to Represent Under Armour’s Connected Fitness Platform Across Europe

Nathan WarnerMapp Media can now offer advertisers the largest fitness portfolio of any European sales house

London, 29th April 2015: Mapp Media ( has announced today that it has a sales representation agreement with Under Armour Connected Fitness, a global leader in sports performance and innovation, across Europe. Under Armour Connected Fitness is the world’s largest digital health and fitness community with more than 130 million members worldwide.

Nathan Warner

Mapp Media will create and develop innovative strategies and interactive content to help advertisers engage with users across Europe.

Due to the new contract, Mapp Media now has the biggest presence in the fitness market of any sales house in Europe. Mapp Media has been working with MapMyFitness since early 2013, and has continued to work with it since the acquisition by Under Armour later that year.

Mapp Media has also worked with major advertisers looking for brand affiliation in the fitness sector including Unilever, Lucozade and TomTom, to name just a few. To help supports its clients in the fitness market, Mapp Media has also appointed a new Head of Fitness Sales, Darrell Hodgetts, who will start at the company in May.

“Under Armour is demonstrating global leadership in digital health and fitness, and as a leader in innovative mobile advertising Mapp Media is the perfect partner,” said Nathan Warner, Director at Mapp Media. “This is the biggest client win in Mapp Media’s history, and our team can’t wait to work with Europe’s biggest brands and agencies on some exciting new campaigns.”

Mapp Media has strong experience in pan-European sales, working on campaigns for the likes of BMW, TomTom, Hyundai and Samsung to name a few in recent months.

Mapp Media has worked with some of the biggest names in the industry across all major agencies, and won the Best Mobile Advertising Campaign of 2014 at the Mobile Entertainment Awards, as well as recently being nominated for four awards at the forthcoming MOMAs.

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