Major Brands Turn to Biglight to grow revenue through Customer Experience Optimisation


Timberland®, Vans®, The North Face®, Charles Tyrwhitt, RANK and Halfords amongst a dozen brands choosing Biglight for its mix of UX, creative, content, optimisation and personalisation skills

LONDON, 9th May 2017: Experience design specialist, Biglight, added a dozen clients to its roster in the first four months of 2017 as big brands turned to experience optimisation and personalisation as a way to increase revenue. As a result, Biglight has grown its team significantly, and will shortly expand its north London headquarters.

The rapid growth has been driven by demand for Biglight’s unique ability to offer UX, creative, content, optimisation and personalisation skills under one roof – and apply them to significant client challenges, such as improving mobile conversion rates, via dedicated, integrated teams.

Federico Manno, Digital Commerce Director, EMEA at VF Corporation, which counts the Timberland®, Vans® and The North Face® brands amongst its portfolio, said: “Biglight has established a reputation for delivering results across customer experience optimisation, UX, creative and CRM strategy support services. We were keen to leverage those specialist capabilities as we focus on improving our customer experience.”

Biglight is currently working with VF Group to assess the performance of its websites across all European markets in order to identify, create and test opportunities to improve the customer experience – to deepen brand engagement, increase revenue and reduce costs.

Charles Tyrwhitt meanwhile leveraged the same skills to assess opportunities to enhance the customer experience across desktop and mobile devices. At present, Biglight is working to prioritise improvement opportunities, support the A/B testing of alternatives – which will enable the business to make step-changes in performance.

Alex Buckingham at Charles Tyrwhitt said: “We selected Biglight as our optimisation partner because they demonstrated a strong understanding of our business objectives, their significant experience in the fashion and retail sector, and because we felt they would be able to help us achieve our goals quickly and support us, where needed, as we move forwards.”

Finally, gaming operator, RANK, is relying on Biglight to help maximise return on significant investments in its digital infrastructure, by delivering a personalised multi-channel gaming experience.

Commenting on the recent successes, Steve Borges, co-founder at Biglight said: “We’re delighted to have been selected by so many great brands to help them deliver sales growth using our advanced customer experience optimisation techniques.”

“All have recognised that this is the fastest route to delivering sustainable sales growth, whilst also improving customer loyalty and that the best way to achieve this is to have UX, creative, content, optimisation and personalisation specialists working hand in hand.”


About Biglight
Biglight is an Experience Design agency that combines the power of UX, Creative, Content, Optimisation and Personalisation to create remarkable customer experiences for some of the world’s biggest brands and retailers that drive sustainable revenue growth.

With a particular emphasis on mobile optimisation, improving category sales performance and using content to increase engagement and conversion, Biglight’s clients include ASDA, Aurum Group, Halfords, Mothercare and Nike.

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