Karl McKeever, founder and managing director of retail transformation agency Visual Thinking, is set to showcase his front-line industry experience at this year’s Retail Design Expo, with a retail workshop focusing on ways to measure the commercial impact of changes to store presentation and visual merchandising.
With the retail landscape more competitive than ever, the discussion covers the challenge brands face in measuring how store presentation affects their bottom line, evaluating visual merchandising policy and delivering proof of instore effectiveness with clarity and confidence.
Speaking ahead of the event, Karl said:
“The market is incredibly tough for retailers and ensuring a good ROI is essential if they are to survive. Put simply, they simply cannot afford to get it wrong so they need to be shrewd in where they invest.
“When done well, visual merchandising is not about just improving how stores look – transformation should add real value where it matters most, enhancing the customer experience and ultimately growing sales.
“Although it’s important to be clued-up on the latest trends and technology, it is equally important to measure the success of visual merchandising strategies. Setting robust goals, such as whether footfall, dwell time or sales have increased, enable retailers to see whether the investment has been worth it.”
Karl has experience working with a number of well-known brands including O2, Ikea, Sainsbury’s and Waitrose. He has also appeared on BBC TV show Alex Polizzi: The Fixer. Retail Design Expo takes place on 8th and 9th May and Karl’s seminar will be held at the VM Conference from 3.55pm until 4.25pm on 9th May.
For more information on Karl McKeever visit www.visualthinking.co.uk.