Mirakl picked as a startup for helping retailers even the playing field
The report, which identified a series of business challenges for retailers, is designed to help retail executives identify startups that provide unique-value propositions for their current business. Mirakl’s Online Marketplace solution was featured as a solution that can help retailers even the playing field.
Mirakl’s online marketplace solution helps retailers host marketplaces on their own websites and cost-effectively increase their overall product selections, deliver a customer-centric model through the ability to provide the products they want and help merchants increase their profitable sales margin.
According to Forrester, Amazon’s third-party marketplace generates revenues of approximately $20 billion, and Mirakl enables retailers, including Galeries Lafayette host similar marketplaces on their own sites, ”which can cost-effectively increase selection while also providing merchants with profitable sales and great customer experience”.
“Mirakl provides a customer-driven approach that helps retailers tailor their marketplace to specifically control their product selection by giving customers a 360-degree view into all details for every product on their marketplace including pricing, origin and availability,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “The marketplace model allows retailers to build lasting relationships with customers and open up infinite possibilities.”
The Forrester report “20 Startups All Retail eBusiness Executive Should Know in 2016” can be downloaded athttp://info.mirakl.com/forrester-market-report-mirakl
 Forrester, “20 Startups All Retail eBusiness Executive Should Know in 2016”, Sucharita Mulpuru et al. March 9 2016.
Mirakl provides state-of-the-art software solutions that allow B2C and B2B organizations to launch and operate an online marketplace. Mirakl Marketplace solutions make it easy for operators to federate vast numbers of vendors in a single platform, giving customers an extended product offering, competitive prices, and a superior shopping experience. Mirakl helps some of the world’s leading organizations large and small, including Best Buy Canada, Woolworths, Auchan, Carrefour, Conde Nast, Darty, Galeries Lafayette, Halfords, Menlook, Oclio, The Beautyst and Truffaut to drive commerce and offer a greater scope for expansion combined with higher profit growth and lower risk. Founded in 2012, Mirakl drives marketplace projects in more than 20 countries around the world and has closed a $20 million dollar Series B round of funding in July 2015. For more information: www.mirakl.com