Web app allows merchants and retailers to maintain branding through the mobile payment experience
London, 8th June 2015: ImpulsePay has launched a Payments Page Editor, a new enterprise web app that will empower merchants and retailers using its mobile payments service, BillMobile, to provide a better end user payment experience. The merchant will be able to maintain a consistent brand for their users through the payment process, including adding new offers at short notice, resulting in more transactions and less payment drop out.
The introduction of the Payment Pages Editor means that for the first time merchants using the BillMobile Charge to Mobile payment service will be able to design and launch bespoke payment pages from scratch for mobile ready e-commerce stores.
By being in complete control of the design process, merchants can implement their branding and design across the complete user journey. With the customer remaining fully in the bounds of a branded environment, merchants can provide a smoother payment experience, a more engaging process for their customers and ultimately increase the volume of transactions.
The Payments Page Editor uses a familiar HTML editing interface. ImpulsePay immediately checks designs for compliance meaning retailers could produce and deploy a fully branded new payment screen almost instantly.
“If a payment page needs adapting, the freedom of being able to respond quickly to design issues allows merchants to become more effective retailers,” says Paul Paterson, Commercial Director of ImpulsePay. “It is innovations like our Payment Page Editor which, when combined with BillMobile’s 90% payout to merchants, make Charge to Mobile a compelling mobile payments proposition.”
ImpulsePay is constantly looking for ways to help merchants provide a better payment experience to their customers. By automating this part of the process and speeding up the process for launching a new product, it helps merchants be more agile and effective marketers.
“The payment page platform demonstrates ImpulsePay’s commitment to innovation in mobile payment services”, Paterson added. “The development of a platform that gives design control of payment pages to the merchant is a huge step forwards for Charge to Mobile services in the UK.”
ImpulsePay will be attending the mPayments Summit, London on the 9th June and exhibiting PayExpo 2015 at London’s ExCel on 9-10 June. Businesses not attending either show who are interested in introducing a new mobile payments service can visit the BillMobile website – www.billmobile.com – or contact Paul Paterson on +44 (0)20 7099 2450.