The ‘Best Solution Provider’ award is granted to MVNE who has a significant impact in facilitating the development of the MVNO market by working with MVNOs in order to support MVNO services. The ‘Most Innovative MVNO’ award is granted to these virtual operators that they have genuinely introduced innovation in the MVNO market. Winning these two awards indicates the compliment within the industry of this successful cooperation between Huawei BSS Cloud and Simyo. Huawei BSS Cloud provided Simyo a cloud-based digital operation platform. Based on BSS Cloud, Simyo developed a series of innovative business transformations, thus boosting business success.
Due to challenges in high investment in IT infrastructure, high TCO and rigid business process, MVNOs are looking for a faster and agiler way for digital transformation. Huawei BSS Cloud aims to deliver B2C best practice product for MVNO on cloud, thus supporting fast, efficient and excellent operation to boost MVNO new business growth.
In a highly competitive Spanish mobile telecommunications market, Simyo focus its strategy on “differentiation”, differentiation through product proposition, through commercial offer and through communication. All differentiation focus on being a “smart low cost brand”, targeting a wide audience, Simyo developed a price positioning with a key message around smartness and fairness: the smart choice to get the fairest deal.
The market results proved that Simyo’s strategy was a big success. Starting in 2015, with less than a year, the number of users increased by 20%; the number of monthly average order processing increased by 46%; customer satisfaction indicator (NPS) increased 120% from 20 to 45. At the same time, more than 90% of customer services have been completed by self-help online channels, reducing Simyo’s daily operating costs significantly. With only 30 employees, Simyo served more than 800.000 users successfully.
Business strategy needs to be achieved by a powerful digitalized operation supporting system. Simyo selected Huawei BSS Cloud as its digital operating platform, making full use of the excellent capability like codeless product configuration, cloud-based online services of Huawei BSS CLOUD. Based on this successful cooperation, Jesus Noguera (CEO, Simyo) said, “With a significant increase in subscribers in a year, Simyo will continue to collaborate with Huawei BSS Cloud to further improve customers’ experience and enhance business agility, thus boosting Simyo’s new growth”. Huawei BSS Cloud will also continue to work with Simyo to enable Simyo’s sustainable business development in the future.