Guest Post | Advt. | Query:

Hobbs and Qubit partner as millions of pounds driven by personalization

British designer chooses Qubit for another year to drive customer experience initiatives and differentiate

[LONDON] — [1st February 2018] Hobbs London, the global women’s fashion retailer, are continuing to make personalization a top priority by partnering with Qubit after realising an excellent performance from the Qubit Pro personalization platform in the first year. Qubit, the leaders in marketing personalization technology, provide Hobbs with the most comprehensive record of their online visitors, enabling them to match visitor behavior and purchase history with the most relevant and timely personalizations.

Qubit logo
“We put the customer first in everything we do,” said Andy Wilson, Head of Ecommerce at Hobbs. “Matching the in-store experience with the online experience was a must and we needed a robust technology to achieve it. In our first year with Qubit we’ve driven significant value across multiple customer experience initiatives that have allowed us to tailor our offering and recommendations to different customer segments. Personalization is not a ‘nice to have’ for Hobbs, it’s essential.”

The Hobbs online store launched in 2008, with the company now delivering to 55 countries worldwide. Having recently been acquired by The Foschini Group (TFG)[1], the company are on a trajectory to become one of the leading luxury retail brands online. With a focus on understanding site visitors’ historic behavior and their on-site activity in real-time, the ecommerce team can make the digital experience a true differentiator. Alongside Qubit, the Hobbs team have built a culture of data-first decision making and the results are just starting to show. For example, the product recommendations experience deployed through Qubit across multiple domains is driving more than £2.3mil in revenue.

Another compelling reason to continue the partnership was to eliminate unnecessary complexity in IT and consolidate their personalization initiatives into one platform and data architecture. Streamlining the technology estate has been key to unlocking greater flexibility when building relevant experiences for customers online which, for a fashion business, is imperative. For 2018, Hobbs and Qubit will continue to deliver relevant customer experiences that can scale across multiple domains and customer segments, driving loyalty with existing customers as well as attracting new customers.

“Established retailers like Hobbs are staples of the British high street, they’ve consistently proven the ability to innovate with changing market conditions in their 30 year history”, said Graham Cooke, CEO of Qubit, “We enable the deepest, most intelligent understanding of their visitors and can then precisely match that visitor with the widest range of personalization experiences. Hobbs are already seeing tremendous value through personalization and the Qubit Pro platform and I’m delighted that we’re continuing to work with them.”

[1] The Foschini Group buys fashion brand Hobbs as 3i exits, Alys Keys, City A.M. – 7 November 2017 –

About Qubit
Qubit is the leader in delivering highly persuasive personalization at scale. Award-winning brands in ecommerce, travel and gaming work with Qubit to transform the way they understand and influence their customers. Companies like Ubisoft, CafePress, Topshop, Shiseido, Ladbrokes and Emirates are using the Qubit personalization platform to increase revenue, build loyalty and significantly improve their marketing efficiency. Every week Qubit is used to personalize approximately $600 million in online sales. Headquartered in London, the company has offices across Europe and the U.S. For more information, please visit:

George Barker, Communications

Have any Question or Comment?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

…… ……. … …

……… …. …….

….. …… ………

……. ….. …….

.. ……. …….. 0

buy! buy! CHEAP! Telefonie VoIP CHEAP! buy! buy! CHEAP!

.. ……. …….. .

buy! buy! CHEAP! Telefonie VoIP CHEAP! buy! buy! CHEAP!


……. ….. ……..


For the 2012 MLB period, we found an totals forecast Joao’s Renowned Over/Under João Zorro Gonçalves, Zcode Totals Pro, System of the time with progressions that have been successful over 98 98% ... We eventually perfected our over/under program ( Zcodesystemexclusive ), although it h-AS has brought years of investigation. Five Steps to Making a Winning MLB Method: 1. Execute appropriate cash management tools. 2. MLB rules that are comprehend. 3.Extensive testing back to make sure successful longterm results ...


There is always a challenge when you're dealing with the Foreign Exchange Market. That's just the nature of the beast. The best thing you can do is to learn about how the market operates as a whole so that you will be ready to meet these challenges. iq option penipu Never be misled by any profit gains in binary options. This is the number-one way traders end up losing their money and ultimately failing. Remember that the same things that make you laugh can make you cry in this market, and you can lose that $700.


Learning Polish has never been this fun and easy as with our podcasts Learn Polish with Polishpod101 Start today and become conversational in Polish in no time


The Best Website Agen Poker Resmi Terpercaya come join


Do you need edmonton phone systems service ? Call complete communications today!


High-tech solutions for easy start-up of your IPTV/OTT-business



If you want to purchase not only one item, you have a chance to enjoy privileges. There is a sale’ tab on the site which offers a fantastic range of reduced counterfeit watches and accessories, such as sunglasses, cufflinks, watch straps and pens. Luxury Jewelry Replica At MCA.MN On Sale You get a 5% discount if you buy two pieces, this discount increases to 10% if you buy 4 pieces or more. There is free international shipping on all orders on this site. We also offer customers a free return anytime with a 100% money back guarantee.