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Higher Profits and Faster RoI – OKI Europe Reveals Why Transfer Media is Becoming the Agile Way to Print Merchandise

Egham, 26th April 2017 – Commercial print businesses looking to open up new revenue streams without exorbitant investment costs or a long-drawn out implementation schedule should make a date with OKI Europe Ltd at FESPA 2017 (Stand B5-A52), 8th – 12th May, Hamburg, Germany.

The advantages of transfer media garment and product decoration over alternate methods such as screen printing, direct-to-garment and sublimation will be one of the key topics of discussion at the stand. OKI will be demonstrating the simplicity of operation, and low capital purchase and running costs. OKI’s solution dispenses with the additional costs associated with alternate methods of production such as pre-treatment and drying booths, ongoing inkjet maintenance or the time consuming production of silk screens.

OKI Transfer Media Neon
OKI Transfer Media Neon
OKI’s small footprint devices, combined with its unrivalled print quality in white or dazzling neon for both dark and light coloured products, is opening new possibilities for print shops of all types and sizes. Now businesses have the capability to produce short run personalisation, cost effectively removing all the barriers to digital garment and product decoration. Visitors will be able to see a range of finished printed garments and other creative merchandise from cotton and man-made synthetic fabrics to glass, metal, acrylic and even wood.

OKI is known for its breakthrough devices such as the Pro 6410 NeonColor which brings merchandise to life with its luminescent colour and the Pro7411 WT which prints every colour including white on dark and transparent media. These, combined with OKI’s renowned flexible media handling which allows high quality, durable results on fabric, ceramics, wood, metal, glass and more, mean that users have fewer limitations on their creativity. OKI will also be unveiling a new addition to its already popular and award winning white toner range, exclusively at FESPA this year. This is a not to be missed opportunity to be one of the first to experience this exciting new device.

“Unlike screen printing or direct to garment, transfer media printing requires no pre-treatment or additional drying equipment making it the best choice when printing short run on-demand to tight timescales . In fact it’s viable to print a minimum order of one while the customer waits – compared to a minimum order quantity of around 200 pieces when screen printing. So, for short runs the choice becomes simple,” says Dave Willcox, Product Marketing Manager, OKI Europe Ltd.

In addition to the White Toner and Neon Toner range, OKI will also be showcasing its award winning 5 colour portfolio taking colour beyond CMYK. A further highlight will be the renowned ColorPainter family of large format printers that deliver outstanding output on a range of media for indoor and outdoor use.

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