HD streaming surges to 38% of mobile video traffic – exceeding mobile operator expectations


Openwave Mobility publishes its Mobile Video Index report highlighting trends and insights from over 30 live deployments globally

REDWOOD CITY, Calif – November 21 2017 – Analysis of live operator data conducted by Openwave Mobility, the market leader in mobile data traffic management solutions, has found that 38 percent of all mobile video traffic globally is now High Definition (HD) – far beyond what mobile operators had predicted. While HD video was only 5.7 percent four years ago, it is now expected to reach at least 50 percent of video traffic by the end of 2018, reflecting the popularity of Over The Top (OTT) streaming video services such as YouTube and Netflix on mobile devices. Today over 820 million people across the world watch YouTube and Netflix on mobile devices.

Stranger Things on iPhone
Stranger Things on iPhone
Openwave Mobility’s research is based on analysis of data aggregated from our live deployments in more than 30 mobile operators around the globe from 2013 to 2017. The findings are available from Openwave Mobility’s Mobile Video Index report which looked at the impact of mobile video, Quality of Experience (QoE), and OTT encryption.

The report found that three quarters (75 percent) of all mobile traffic is now encrypted and this is stifling the mobile operator’s ability to maintain subscriber Quality of Experience (QoE). This is because encryption protocols prevent operators from being able to profile or optimize data using conventional traffic management tools.

The research revealed that UDP-based encryption has also grown faster than predicted. In particular, the onslaught of Google’s QUIC protocol threatens to outpace anything the industry has seen so far. QUIC has grown at an astonishing CAGR of 284 percent – in just two years since its debut. Based on observations, Openwave Mobility predicts that by November 2018, approximately 90 percent of all mobile internet traffic will be encrypted.

John Giere, CEO of Openwave Mobility said: “OTTs have launched a land grab. In 3 years OTTs wiped out voice revenues. In 2.5 years they wiped out messaging revenues. Is mobile data next? You bet. Along with encryption obscuring mobile networks, operators have to grapple with the unstoppable appetite for HD video content from OTT players.”

John Giere continued: “As users get accustomed to HD quality at home, they expect the same QoE on mobile. Whether binge watching Stranger Things 2 or ogling over cute pets, subscribers find mobile video more important than voice calls. That’s why QoE is a deal-breaker. For example, research shows that people only tolerate 6 seconds of video buffering before switching off in frustration. Facing an onslaught from OTT encrypted traffic, the challenge for operators is – how can you manage what you can’t see?”

The Mobile Video Index report includes additional analysis from ABI Research. Summarizing, Dimitris Mavrakis, Research Director at ABI, said: “If AR/VR, 360⁰ video, tactile internet applications and new use cases achieve commercial success and come to the mass market in the next few years – all estimates will yet again be blown out of the water.”

Additional data points and images for the media are available to download via this Dropbox link: https://www.dropbox.com/sh/fzj7jglrfw9z51t/AADIO1dUGtz3cXzYyC3-ghb9a?dl=0


About Openwave Mobility
Openwave Mobility empowers mobile operators to manage and monetize encrypted traffic. Based on the industry’s most scalable NFV platform, our solutions alleviate RAN congestion, create new revenue opportunities and unify subscriber data. The company provides solutions for IP traffic managementmobile data optimizationtargeted promotions and subscriber data management.

# # #

Openwave Mobility and the Openwave Mobility logo are trademarks of Openwave Mobility Inc. All other trademarks are the properties of their respective owners.

For further information
For APAC and EMEA Inquiries:
Chevaan Seresinhe
Sonus PR
chevaan.seresinhe@sonuspr.com
Tel: +44 797 1967 644

Sonus PR for Openwave Mobility
Micah Warren
micah.warren@sonuspr.com
Tel: +1 (609) 247-6525

Have any Question or Comment?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

::::::::::::::::::::::::::::::::::6733:::::::::::::::::::::::::::::::::;;

:::::::::::::::::::::::::::::925:::::::::::::::::::::::::::::::

TRIO STEEL IS ONE OF THE MOST TRUSTED BRAND AND LEADING EXPORTER AND SUPPLIER OF CARBON STEEL, ALLOY STEEL & STAINLESS STEEL PIPES & PIPE FITTINGS MATERIAL. Triosteel is one of the leading Suppliers and Exporters of API 5L Pipe in Singapore. Triosteel also Exports to many countries like Indonesia, Iran, Saudi Arabia & many more. An API 5L pipe is manufactured by adhering to the specifications laid down by the International Organization for Standardization (ISO) 3183.

2780

buy! buy! CHEAP! Telefonie VoIP CHEAP! buy! buy! CHEAP!

2781

buy! buy! CHEAP! Telefonie VoIP CHEAP! buy! buy! CHEAP!

——————————————–

For the 2012 MLB period, we found an totals forecast Joao’s Renowned Over/Under João Zorro Gonçalves, Zcode Totals Pro, System of the time with progressions that have been successful over 98 98% ... We eventually perfected our over/under program ( Zcodesystemexclusive ), although it h-AS has brought years of investigation. Five Steps to Making a Winning MLB Method: 1. Execute appropriate cash management tools. 2. MLB rules that are comprehend. 3.Extensive testing back to make sure successful longterm results ...

——————————————–

There is always a challenge when you're dealing with the Foreign Exchange Market. That's just the nature of the beast. The best thing you can do is to learn about how the market operates as a whole so that you will be ready to meet these challenges. iq option penipu Never be misled by any profit gains in binary options. This is the number-one way traders end up losing their money and ultimately failing. Remember that the same things that make you laugh can make you cry in this market, and you can lose that $700.

——————————————–

Learning Polish has never been this fun and easy as with our podcasts Learn Polish with Polishpod101 Start today and become conversational in Polish in no time

——————————————–

The Best Website Agen Poker Resmi www.sakupoker.com Terpercaya come join

——————————————–

Do you need edmonton phone systems service ? Call complete communications today!

——————————————–

High-tech solutions for easy start-up of your IPTV/OTT-business

——————————————–

——————————————–

If you want to purchase not only one item, you have a chance to enjoy privileges. There is a sale’ tab on the site which offers a fantastic range of reduced counterfeit watches and accessories, such as sunglasses, cufflinks, watch straps and pens. Luxury Jewelry Replica At MCA.MN On Sale You get a 5% discount if you buy two pieces, this discount increases to 10% if you buy 4 pieces or more. There is free international shipping on all orders on this site. We also offer customers a free return anytime with a 100% money back guarantee.

——————————————–