Openwave Mobility publishes its Mobile Video Index report highlighting trends and insights from over 30 live deployments globally
The report found that three quarters (75 percent) of all mobile traffic is now encrypted and this is stifling the mobile operator’s ability to maintain subscriber Quality of Experience (QoE). This is because encryption protocols prevent operators from being able to profile or optimize data using conventional traffic management tools.
The research revealed that UDP-based encryption has also grown faster than predicted. In particular, the onslaught of Google’s QUIC protocol threatens to outpace anything the industry has seen so far. QUIC has grown at an astonishing CAGR of 284 percent – in just two years since its debut. Based on observations, Openwave Mobility predicts that by November 2018, approximately 90 percent of all mobile internet traffic will be encrypted.
John Giere, CEO of Openwave Mobility said: “OTTs have launched a land grab. In 3 years OTTs wiped out voice revenues. In 2.5 years they wiped out messaging revenues. Is mobile data next? You bet. Along with encryption obscuring mobile networks, operators have to grapple with the unstoppable appetite for HD video content from OTT players.”
John Giere continued: “As users get accustomed to HD quality at home, they expect the same QoE on mobile. Whether binge watching Stranger Things 2 or ogling over cute pets, subscribers find mobile video more important than voice calls. That’s why QoE is a deal-breaker. For example, research shows that people only tolerate 6 seconds of video buffering before switching off in frustration. Facing an onslaught from OTT encrypted traffic, the challenge for operators is – how can you manage what you can’t see?”
The Mobile Video Index report includes additional analysis from ABI Research. Summarizing, Dimitris Mavrakis, Research Director at ABI, said: “If AR/VR, 360⁰ video, tactile internet applications and new use cases achieve commercial success and come to the mass market in the next few years – all estimates will yet again be blown out of the water.”
Additional data points and images for the media are available to download via this Dropbox link: https://www.dropbox.com/sh/fzj7jglrfw9z51t/AADIO1dUGtz3cXzYyC3-ghb9a?dl=0
About Openwave Mobility
Openwave Mobility empowers mobile operators to manage and monetize encrypted traffic. Based on the industry’s most scalable NFV platform, our solutions alleviate RAN congestion, create new revenue opportunities and unify subscriber data. The company provides solutions for IP traffic management, mobile data optimization, targeted promotions and subscriber data management.
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