Half of Middle Eastern Subscribers Would Switch Operators for Unlimited Video


Exclusive survey reveals discerning video habits, low tolerance for poor QoE – and dollars left on the table for operators

REDWOOD CITY, CA and ZAIN TECHNOLOGY CONFERENCE, Amman 7 December 2016 –Independent research conducted in the Middle East by Openwave Mobility, a software innovator enabling operators to manage and monetize encrypted mobile data, has revealed that over 50% of subscribers would switch carriers to one offering an uncapped streaming video service. The research which reveals mobile video habits in the region also found that subscribers blamed mobile operators for poor streaming quality – not the content provider or the handset manufacturer. The exclusive study was conducted by Censuswide for Openwave Mobility in Jordon, the United Arab Emirates (UAE) and Lebanon among mobile data users.

Mobile data in the Middle East and Africa has been growing at a phenomenal rate with traffic increasing 117% last year. As networks carry increased traffic loads, subscribers can suffer from poor Quality of Experience (QoE). But, tolerance of buffering during video playback is extremely low – subscribers on average were willing to put up with just six seconds of buffering. After that, they abandon the video.

The survey shows that the vast majority of subscribers blame the mobile operator for poor video quality, rather than the handset manufacturer or content provider. Two out of three subscribers in the UAE and a staggering three out of four in Jordan put the responsibility on their mobile operator.

All this results in subscribers who are willing to churn. On average, over half of mobile subscribers in the Middle Eastern territories surveyed would “definitely switch” to an operator who offer uncapped streaming video.

“Quality of experience, and in particular video buffering is a modern-day scourge for mobile users”, said Indranil Chatterjee, SVP Product Management, Marketing & Sales. “Our studies on QoE in Europe and North America also found that buffering was the biggest annoyance for subscribers – more annoying than dropped calls. And when subscribers experience poor video QoE, they often churn. That’s something network providers can ill-afford. But our survey also found some good news for operators.”

Chatterjee continued: “Respondents disclosed that they are prepared to pay extra for unlimited streaming video on top of their monthly bills. Lebanese subscribers were happy to fork out just over US$ 9 per month, over US$5 in Jordon and just over US$4 in the UAE. Clearly, Middle Eastern subscribers are discerning and there’s money on the table for forward-looking operators. The technology exists to allow operators to launch not just innovative video plans but also to secure new revenue streams, while reducing network loads. In mobile video, there’s still everything to play for.”

The insights from the study are being shared by Openwave Mobility’s CEO John Giere during his speech to mobile operators at the Zain Technology Conference today (7 December). The session, entitled “Driving Subscriber Acquisition and OTT Monetization Using Optimization”, takes place in the Le Royal Hotel, Amman.

About Openwave Mobility
Openwave Mobility empowers mobile operators to manage and monetize encrypted traffic including streaming video. Based on the industry’s most scalable NFV/Cloud platform, our solutions alleviate RAN congestion, create new revenue opportunities and unify subscriber data. The company provides solutions for mobile data optimization, targeted promotionsand subscriber data management.

Have any Question or Comment?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

::::::::::::::::::::::::::::::::::6733:::::::::::::::::::::::::::::::::;;

:::::::::::::::::::::::::::::925:::::::::::::::::::::::::::::::

TRIO STEEL IS ONE OF THE MOST TRUSTED BRAND AND LEADING EXPORTER AND SUPPLIER OF CARBON STEEL, ALLOY STEEL & STAINLESS STEEL PIPES & PIPE FITTINGS MATERIAL. Triosteel is one of the leading Suppliers and Exporters of API 5L Pipe in Singapore. Triosteel also Exports to many countries like Indonesia, Iran, Saudi Arabia & many more. An API 5L pipe is manufactured by adhering to the specifications laid down by the International Organization for Standardization (ISO) 3183.

2780

buy! buy! CHEAP! Telefonie VoIP CHEAP! buy! buy! CHEAP!

2781

buy! buy! CHEAP! Telefonie VoIP CHEAP! buy! buy! CHEAP!

——————————————–

For the 2012 MLB period, we found an totals forecast Joao’s Renowned Over/Under João Zorro Gonçalves, Zcode Totals Pro, System of the time with progressions that have been successful over 98 98% ... We eventually perfected our over/under program ( Zcodesystemexclusive ), although it h-AS has brought years of investigation. Five Steps to Making a Winning MLB Method: 1. Execute appropriate cash management tools. 2. MLB rules that are comprehend. 3.Extensive testing back to make sure successful longterm results ...

——————————————–

There is always a challenge when you're dealing with the Foreign Exchange Market. That's just the nature of the beast. The best thing you can do is to learn about how the market operates as a whole so that you will be ready to meet these challenges. iq option penipu Never be misled by any profit gains in binary options. This is the number-one way traders end up losing their money and ultimately failing. Remember that the same things that make you laugh can make you cry in this market, and you can lose that $700.

——————————————–

Learning Polish has never been this fun and easy as with our podcasts Learn Polish with Polishpod101 Start today and become conversational in Polish in no time

——————————————–

The Best Website Agen Poker Resmi www.sakupoker.com Terpercaya come join

——————————————–

Do you need edmonton phone systems service ? Call complete communications today!

——————————————–

High-tech solutions for easy start-up of your IPTV/OTT-business

——————————————–

——————————————–

If you want to purchase not only one item, you have a chance to enjoy privileges. There is a sale’ tab on the site which offers a fantastic range of reduced counterfeit watches and accessories, such as sunglasses, cufflinks, watch straps and pens. Luxury Jewelry Replica At MCA.MN On Sale You get a 5% discount if you buy two pieces, this discount increases to 10% if you buy 4 pieces or more. There is free international shipping on all orders on this site. We also offer customers a free return anytime with a 100% money back guarantee.

——————————————–