Guest Post | Advt. | Query:

Global Online Shopping Marketplace Fruugo Leverages Akamai to Support Rapid International Expansion

Web Performance Solution to Scale, Speed Page Load Times and Enhance Customers’ Online Experience

London, UK. June 11 2015. Akamai Technologies, Inc. (NASDAQ: AKAM), the global leader in content delivery network (CDN) services, has today announced that, the global online shopping marketplace that simplifies cross-border shopping, is using Akamai’s Web Performance Solutions to provide consistently superior online experiences for all Fruugo customers as it expands its global network.

Fruugo provides an online platform enabling retailers to market their products to consumers across 30 countries. With the ability to instantaneously localise currency and language and provide a selection of the leading country-local payment methods, Fruugo’s mission is to provide great choice coupled with the freedom to shop in a simple, safe and cost effective way from anywhere in the world.

When selecting its CDN services provider, the challenge was to ensure it could support Fruugo’s rapid traffic growth, which has been expanding by 200% annually for the last three years and is expected to increase further by the end of 2015. Fruugo looked at various CDN options, conscious that its requirements demanded not just the ability to scale capacity to meet peak traffic but also to be powerful enough to do this consistently across the globe.

Glen Richardson, Chief Marketing Officer at Fruugo, explains: “Our plan is to expand from our current 30 countries in to a total of 50 countries in a very short space of time. We have a duty to our customers and retailers to deliver an ‘always local’ feel, with the same level of excellence of service and high speed response, regardless of geographic location, language, currency, taxes and ‘local ways’.

Fruugo and Akamai started testing the Fruugo system earlier this year, to establish a good understanding of the DNS routing and response times, and the best way to manage traffic optimisation. The migration of Fruugo’s website onto the Akamai Platform and implementation of Akamai’s Web Performance solution was finally completed in May.

“Not only is Akamai the acknowledged market leader in CDN Services, but in the few short weeks since we went live with them they have already proven to provide significantly better performance (and at a better price) than our previous CDN provider.”

The Akamai solution is designed to provide rapidly growing brands like Fruugo with performance up to five times faster than their origin web infrastructure and to elegantly optimise the specific requirements of dynamically generated and personalised pages. It speeds and secures highly interactive websites and provides visibility and intelligence on usage, visitors and online activity. Akamai enables retail sites to scale immediately to cope with huge spikes in demand such as those generated by flash sales or seasonal campaigns, bearing in mind different seasonal events in different parts of the world.

For Fruugo, among the numerous major benefits of the Akamai solution was the ability to reach its global end users quickly, allied to the seamless support offered by Akamai’s solution engineers, the ability to self-integrate through Akamai’s customer portal and the extensive insight and reporting available. Since migration was completed, the company has been delighted with the initial response from consumers and retailers using the site.

“We want to make it easy for the shoppers of the world to shop through Fruugo. Not all retailers on Fruugo have the internal resources to market their products to all territories, so what we can now offer them is access to our traditional great service but further enhanced by our partnership with Akamai, which we believe will deliver speed, consistency of performance, drive increased conversions, improve customer satisfaction, and ultimately provide the power to increase sales and revenues” said Glen Richardson.

Alex Keith, UK & Ireland Regional Sales Manager at Akamai added: “Delivering fast website performance without compromising on the richness of the sites’ content is increasingly important to exciting international retailers like Fruugo. Fruugo’s unique selling point is that it can guarantee consistency for its users whether within the UK or all around the world and that requires infrastructure with a powerful global reach and a tool box of optimisation technologies. The Akamai Web Performance solution is designed specifically to deliver fast, rich experiences to end users wherever in the world they are located.”

About Akamai
As the global leader in Content Delivery Network (CDN) services, Akamai makes the Internet fast, reliable and secure for its customers. The company’s advanced web performance, mobile performance, cloud security and media delivery solutions are revolutionizing how businesses optimize consumer, enterprise and entertainment experiences for any device, anywhere. To learn how Akamai solutions and its team of Internet experts are helping businesses move faster forward, please or, and follow @Akamai on Twitter.

About Fruugo is a global online shopping marketplace where people discover and buy products from retailers all around the world. The Fruugo marketplace offers consumers a wide range of product choice, including global brands, along with a consistent level of customer service, regardless of country, currency or language. The experience for each shopper is fully localised for them. Fruugo is active in 30 countries, sell some 3 million SKUs and are growing revenues at over 200% year-on-year.

Have any Question or Comment?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

…… ……. … …

……… …. …….

….. …… ………

……. ….. …….

.. ……. …….. 0

buy! buy! CHEAP! Telefonie VoIP CHEAP! buy! buy! CHEAP!

.. ……. …….. .

buy! buy! CHEAP! Telefonie VoIP CHEAP! buy! buy! CHEAP!


……. ….. ……..


For the 2012 MLB period, we found an totals forecast Joao’s Renowned Over/Under João Zorro Gonçalves, Zcode Totals Pro, System of the time with progressions that have been successful over 98 98% ... We eventually perfected our over/under program ( Zcodesystemexclusive ), although it h-AS has brought years of investigation. Five Steps to Making a Winning MLB Method: 1. Execute appropriate cash management tools. 2. MLB rules that are comprehend. 3.Extensive testing back to make sure successful longterm results ...


There is always a challenge when you're dealing with the Foreign Exchange Market. That's just the nature of the beast. The best thing you can do is to learn about how the market operates as a whole so that you will be ready to meet these challenges. iq option penipu Never be misled by any profit gains in binary options. This is the number-one way traders end up losing their money and ultimately failing. Remember that the same things that make you laugh can make you cry in this market, and you can lose that $700.



Learning Polish has never been this fun and easy as with our podcasts Learn Polish with Polishpod101 Start today and become conversational in Polish in no time


The Best Website Agen Poker Resmi Terpercaya come join


Do you need edmonton phone systems service ? Call complete communications today!

……… ……… .


High-tech solutions for easy start-up of your IPTV/OTT-business