Guest Post | Advt. | Query: info@techrecur.com

First UK-based Mobile App Market Coverage Benchmark Published by Perfecto Mobile – UK


The Mobile Test Coverage Index reveals variations between UK and other European testing strategies for mobile app quality

London, UK. – 24th August 2015Perfecto Mobile, the world’s leader in mobile app quality, has released unique research to help UK app developers, product managers, testers and marketers stay ahead of the ever-changing mobile market. As digital engagement continues to be the primary way brands reach customers, it’s too risky to simply “assume” that apps and websites will work on the wide range of devices used by consumers. True app quality and business success require strategic planning and testing.

The latest Mobile Test Coverage Index contains device coverage and usage data exclusively for Germany and the UK. It gives recommendations for testing apps on the correct mix of devices, operating systems, hardware and screen sizes to assure sufficient coverage in a fast-moving digital market where users freely express opinions via app store reviews and social media.

The report answers the challenging question of which devices and operating systems need to be incorporated into testing strategies to meet and exceed market demands. It provides an index for reaching 30%, 50% and 80% test coverage in Germany and the UK, as well as the U.S., France, Italy, and Spain. The index is calculated from a wide range of public, private and proprietary data from Perfecto Mobile, including more than 4,000 device profiles and over 360,000 Perfecto Mobile user profiles.

The index provides a benchmark to determine the appropriate level of mobile market coverage that organisations should target to support their digital engagement goals.

  • 30% of the market can be reached with 10-16 devices, based on the popular device models and OS versions as well as reference devices (e.g. Google Nexus series)
  • 50% market coverage can be reached with 17-25 devices. This level of test coverage requires more devices from major brands such as Samsung, Apple, Sony, Nokia and HTC
  • 80% market coverage can be achieved with a mix of 26-32 devices. This is the final group of devices to test on that will guarantee the recommended coverage level

Because device and operating system adoption vary by geography, high-quality digital engagement requires testing based on regionalised data. By doing a detailed analysis of the UK market for the first time, the Mobile Test Index ensures testing and development strategies for unique local market dynamics; for example:

  • Apple holds similar market share in the UK as Samsung. However, Android accounts for 59% of the overall UK market. Yet even with that domination, Apple’s iPhone 6 and iPhone 5S are ranked first and second in the UK index
  • Windows Phone should be included in UK testing strategies due to its strong 13% market share in the region. This would be less advisable in the U.S., where the share is less than 3%
  • Android fragmentation requires that older models and operating systems need to be taken into account, with the 2012 Samsung Galaxy models still ranking in the top 16 devices in the UK index. While Android KitKat and Jelly Bean are widely adopted, the index recommends that the older Gingerbread OS be included in regression testing because it still has 10% share in Europe
  • Chinese device manufacturers OnePlus and Huawei are gaining market share in Europe, and with their compelling price points they’re becoming a threat to Samsung and Apple

“It is critical that chief digital officers and their teams align app testing and quality assurance strategies with real life customer experiences,” said Roi Carmel, Senior Vice President of Products and Strategy, Perfecto Mobile. “Having industry benchmarks grounded in current data helps enterprises assure the quality of digital engagement. This absolutely depends on an app working flawlessly for users on the device, form factor and environment they use.”

He added: “While there’s some consistency with the UK and U.S. markets, it’s striking how the devices and operating systems to test on vary significantly between markets. The index helps mitigate the risks of developing apps and services for individual markets, and it will be interesting to see how these variations evolve with future releases of our report.”

For more information and to download the index, click here http://go.perfectomobile.com/test-coverage-index/?utm_source=tcr-pr.

About Perfecto Mobile
Perfecto Mobile, the world’s leader in mobile app quality, provides a hybrid cloud-based Continuous Quality Lab that enables mobile app development and testing teams to deliver better apps faster. The Continuous Quality Lab supports testing processes earlier and more often in the development cycle, giving way to faster feedback and improved time to market. Users can access an exhaustive selection of real mobile devices, under real user conditions, connected to live networks around the world and leverage them for testing and monitoring throughout the mobile application development lifecycle – from development, functional and performance testing to monitoring and support.

More than 1,500 customers, including many of the Fortune 500 across the banking, insurance, retail, telecommunications and media industries rely on Perfecto Mobile to deliver optimal mobile app functionality and end user experiences, ensuring their brand’s reputation, establishing loyal customers, and continually attracting new users. For more information about Perfecto Mobile visit www.perfectomobile.com or follow us on Twitter at @PerfectoMobile.

Have any Question or Comment?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

…… ……. … …

……… …. …….

….. …… ………

……. ….. …….

.. ……. …….. 0

buy! buy! CHEAP! Telefonie VoIP CHEAP! buy! buy! CHEAP!

.. ……. …….. .

buy! buy! CHEAP! Telefonie VoIP CHEAP! buy! buy! CHEAP!

Categories

……. ….. ……..

——————————————–

For the 2012 MLB period, we found an totals forecast Joao’s Renowned Over/Under João Zorro Gonçalves, Zcode Totals Pro, System of the time with progressions that have been successful over 98 98% ... We eventually perfected our over/under program ( Zcodesystemexclusive ), although it h-AS has brought years of investigation. Five Steps to Making a Winning MLB Method: 1. Execute appropriate cash management tools. 2. MLB rules that are comprehend. 3.Extensive testing back to make sure successful longterm results ...

——————————————–

There is always a challenge when you're dealing with the Foreign Exchange Market. That's just the nature of the beast. The best thing you can do is to learn about how the market operates as a whole so that you will be ready to meet these challenges. iq option penipu Never be misled by any profit gains in binary options. This is the number-one way traders end up losing their money and ultimately failing. Remember that the same things that make you laugh can make you cry in this market, and you can lose that $700.

——————————————–

Learning Polish has never been this fun and easy as with our podcasts Learn Polish with Polishpod101 Start today and become conversational in Polish in no time

——————————————–

The Best Website Agen Poker Resmi www.sakupoker.com Terpercaya come join

——————————————–

Do you need edmonton phone systems service ? Call complete communications today!

——————————————–

High-tech solutions for easy start-up of your IPTV/OTT-business

——————————————–

——————————————–

If you want to purchase not only one item, you have a chance to enjoy privileges. There is a sale’ tab on the site which offers a fantastic range of reduced counterfeit watches and accessories, such as sunglasses, cufflinks, watch straps and pens. Luxury Jewelry Replica At MCA.MN On Sale You get a 5% discount if you buy two pieces, this discount increases to 10% if you buy 4 pieces or more. There is free international shipping on all orders on this site. We also offer customers a free return anytime with a 100% money back guarantee.

Archives

——————————————–