Supercharging omni-channel TV through Interactivity, Programmatic Advertising, AI and Blockchain
With over 35 years providing broadcasters with outstanding solutions to leverage content to increase revenue and improve service to end-users, Fincons Group is delighted to showcase its successfully deployed innovation to the US market. With offices in Italy, Switzerland, UK and US, the company has implemented two generations of OTT TV for market leaders across Europe. Fincons Group has been at the forefront of research and development of the HbbTV standard and OTT TV end-to-end platform implementation in Europe and is therefore ideally placed to help US broadcasters harness new interactive TV services in the US.
Drawing on the experience in the EU with HbbTV developments, Fincons Group has led the development of MPAT, a multi-platform application toolkit that provides seamless HbbTV application development, enabling businesses to develop interactive on-demand services and advertising within a live TV omni-channel viewing experience. After the successful launch of HbbTV platforms based on MPAT results, the company is now poised to leverage blockchain technology to enable advertising validation within a programmatic advertising landscape.
A great number of different disruptive applications are under development by Fincons, combining the potential of both convergence and AI and driven by a market which is clamouring for new ways to engage end users. Content4All deserves a mention, as this is a Research and Innovation initiative which received a significant grant from the European Union, that leverages HbbTV and AI technology with the aim of making TV more inclusive towards the hearing impaired. With this solution, recently acknowledged by Gartner in their ‘Market Insight: Three Key Areas in Which AI Will Disrupt the Video Entertainment Ecosystem’ report, a cost-effective translation of TV programmes can be enabled to include a photorealistic and 3D sign language avatar.
Another innovative project that achieved a nod from Gartner is the co-creation with Sky of a digital commerce software platform called Commerce4Media that: ‘realizes the needs for a pricing model personalisation of Sky’s Online video service (Market Insight: Five Emerging Digital Business Models for TSPs, 7th September 2017).
To hear more about OTT TV innovation come and hear Oliver Botti, Head of International Business Development and Innovation, at CM|IP Presentation: TV Innovation And Future Trends: A 2020 Vision, Wednesday 11th April 2018 – 4pm.
Michele Moretti, CEO of Fincons Group, comments: “We’re delighted to exhibit at NAB and to bring some really exciting, real-life examples of what we have been doing in the media industry. This is an international stage on which to display the innovation that we’ve been delivering clients and that has earned us global acclaim from key analysts.”
“As we continue to expand our footprint in the USA, winning new clients and forging new partnerships, we look forward to NAB, where we have found an engaged and forward-thinking audience each year,” confirms Francesco Moretti, Deputy CEO of Fincons Group: “It’s an exciting opportunity to display our background, but also to share ideas and mingle with industry professionals so we ensure that we stay ahead of the curve.”
About Fincons Group
Fincons Group is an award-winning professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations to a diverse range of industries: media, energy and utilities, financial services, transportation, manufacturing, and public administration. With 35 years of experience in IT Business Consulting and system integration, Fincons Group has offices in the UK, Italy, Switzerland and the US. In 2017, it reported sales revenue of more than 100 million Euros.
For more information, visit http://www.us.finconsgroup.com/
+44 07806 710559