Female UK Politics Journalists Impacted by Twitter Gender Glass Ceiling, Lissted Research Confirms


Newcastle upon Tyne, UK – 23rd October 2017 – Lissted, the influencer discovery and real-time Twitter filtering platform, has published in-depth research into the comparative retweet performance of male and female UK politics journalists during the 2017 General Election campaign period.

The research found male UK politics journalists received 4.3x more retweets from influential Twitter users compared to their female colleagues, and 4.9x more retweets from Twitter users as a whole.

The disparity was due to a combination of four main factors (relative importance in brackets):

Demographics (37 per cent) – there are more male UK politics journalists on Twitter and male influencers are in the majority within the wider UK Politics Twitter community. In both cases the ratio was estimated to be approximately 5:3.

Following preference (12 per cent) – both male and female Twitter influencers were more likely to follow male journalists than female. Even after adjusting for demographics the ratio was 57:43 overall with male influencers exhibiting a slightly greater preference of 58:42 and female influencers slightly lower at 53:47.

Tweet volume (13 per cent) – the male journalist population tweet approximately 1.23 times more frequently on average than female journalists giving them more opportunity for retweets to occur.

Retweet preference (39 per cent) – both male and female Twitter influencers (and Twitter users as a whole) were more likely to retweet male journalists than female. Even after adjusting for the previous three factors the ratios were – Overall 67:33, Male Influencers 68:32, Female Influencers 65:35.

The research was carried out in response to the surprise generated by a finding in Lissted’s UK General Election 2017 Twitter Influencer analysis where the top ten journalists ranked in the analysis were all male.

This previous study was based on tweets featured on the @PoliticsUKTD (Politics UK Distilled) Twitter account. The account is powered by Lissted’s Tweetsdistilled system which estimates and ranks the apparent influence of tweets and then retweets those it ranks the highest.

The PoliticsUKTD study was based on over 3 million tweets by influential Twitter users between 18th April 2017 and 7th June 2017. These tweets included retweets and replies to over 200,000 other accounts.

Lissted carried out this latest research to establish why this all male top 10 had been observed.

The analysis demonstrates the validity of this finding, indicating there is an observable glass ceiling effect when ranking the influence of female UK politics journalists.

Other findings within the research included:

  • Male journalists’ tweets included opinions more frequently than female journalists (57 per cent versus 48 per cent). The inclusion of opinions was positively correlated with increased retweets and likes, however it only explained a very small amount (0.5 per cent) of the variation in retweets and likes.
  • Only three female journalists (Laura Kuenssberg, Isabel Hardman and Sophy Ridge) ranked in the top 20 most followed accounts for both male and female influencers. This compares to 11 for the male journalists (Faisal Islam, Michael Crick, Robert Peston, Jon Snow, Fraser Nelson, Paul Waugh, Nick Robinson, Nick Sutton, Andrew Neil, Daniel Finkelstein and David Aaronovitch).

Commenting on the research Adam Parker, Founder of Lissted, said “The research shows that Twitter conversation in relation to UK Politics potentially suffers from a significant degree of bias in favour of the opinions and reporting of male journalists. As Twitter can often be a source of stories and commentary for the wider media, this may also impact wider political coverage and discourse in general.”

The research focussed on the retweeting and following behaviour of influencers, due to their disproportionate ability to amplify voices on Twitter.

For example the analysis estimates, a shift of 17 per cent in the retweet ratio of the 1,076 (one in ten) influencers who were most active retweeters, and had an adjusted male:female retweet ratio of 50 per cent or more, would have resulted in a 44 per cent improvement in the relative amplification of female journalists.

Adam Parker continued: “A more mindful approach to retweeting by a relatively small number of influencers could have a considerable impact on the relative gender balance of political conversation on Twitter. It was interesting to note the heavily male biased retweet ratio of some of those who were most vocal in their response to the all-male top 10. This may indicate a lack of mindfulness about their own behaviour in this regard.”

A summary of the report is available here and copies of the full report are available on request by emailing enquiries@lissted.com.

Data and work performed
The analysis was based on the tweets and retweets of 829 UK journalists (518 male, 311 female) between 18th April 2017 – 7th June 2017 – the same period as the previous PoliticsUKTD GE2017 analysis.

Journalist populations: 518 male journalists and 311 female journalists identified based on a combination of appearance in the GE2017 analysis; crowdsourced suggestions and Lissted’s database of 4 million influencers.

Tweets identified: 62,192 tweets by the journalists selected for the analysis based on having been retweeted at least once by one of the tens of thousands of influencers tracked by Lissted. These tweets were retweeted 198,798 times by 10,774 influencers and retweeted or liked over 17 million times by Twitter users as a whole.

Follower relationship analysis: based on a sample of the most active retweeting influencers.

Notes:
Influencer retweets as well as retweets and likes across Twitter as a whole were the main focus of the research as engagement of this nature amplifies the voice and message of the individual concerned. Replies to a tweet and quote tweets may also do this, but can equally be variable in the extent to which they promote the user concerned.

Gender classification: influencer gender identified based on a combination of name and/or manual verification.


About Lissted
Lissted’s superhuman algorithms identify the influential members of a Twitter community, and keep you up-to-date with the most interesting content and conversations they share and engage in.

Lissted’s Tweetsdistilled application is a publicly accessible real-time Twitter filtering system. The Twitter accounts it populates are followed by many top influencers and have been described as “the smartest way to curate Twitter”.

Have any Question or Comment?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

::::::::::::::::::::::::::::::::::6733:::::::::::::::::::::::::::::::::;;

:::::::::::::::::::::::::::::925:::::::::::::::::::::::::::::::

TRIO STEEL IS ONE OF THE MOST TRUSTED BRAND AND LEADING EXPORTER AND SUPPLIER OF CARBON STEEL, ALLOY STEEL & STAINLESS STEEL PIPES & PIPE FITTINGS MATERIAL. Triosteel is one of the leading Suppliers and Exporters of API 5L Pipe in Singapore. Triosteel also Exports to many countries like Indonesia, Iran, Saudi Arabia & many more. An API 5L pipe is manufactured by adhering to the specifications laid down by the International Organization for Standardization (ISO) 3183.

2780

buy! buy! CHEAP! Telefonie VoIP CHEAP! buy! buy! CHEAP!

2781

buy! buy! CHEAP! Telefonie VoIP CHEAP! buy! buy! CHEAP!

——————————————–

For the 2012 MLB period, we found an totals forecast Joao’s Renowned Over/Under João Zorro Gonçalves, Zcode Totals Pro, System of the time with progressions that have been successful over 98 98% ... We eventually perfected our over/under program ( Zcodesystemexclusive ), although it h-AS has brought years of investigation. Five Steps to Making a Winning MLB Method: 1. Execute appropriate cash management tools. 2. MLB rules that are comprehend. 3.Extensive testing back to make sure successful longterm results ...

——————————————–

There is always a challenge when you're dealing with the Foreign Exchange Market. That's just the nature of the beast. The best thing you can do is to learn about how the market operates as a whole so that you will be ready to meet these challenges. iq option penipu Never be misled by any profit gains in binary options. This is the number-one way traders end up losing their money and ultimately failing. Remember that the same things that make you laugh can make you cry in this market, and you can lose that $700.

——————————————–

Learning Polish has never been this fun and easy as with our podcasts Learn Polish with Polishpod101 Start today and become conversational in Polish in no time

——————————————–

The Best Website Agen Poker Resmi www.sakupoker.com Terpercaya come join

——————————————–

Do you need edmonton phone systems service ? Call complete communications today!

——————————————–

High-tech solutions for easy start-up of your IPTV/OTT-business

——————————————–

——————————————–

If you want to purchase not only one item, you have a chance to enjoy privileges. There is a sale’ tab on the site which offers a fantastic range of reduced counterfeit watches and accessories, such as sunglasses, cufflinks, watch straps and pens. Luxury Jewelry Replica At MCA.MN On Sale You get a 5% discount if you buy two pieces, this discount increases to 10% if you buy 4 pieces or more. There is free international shipping on all orders on this site. We also offer customers a free return anytime with a 100% money back guarantee.

——————————————–