Multi-channel data collection and superior survey experience drive migration to Confirmit Horizons
A Software-as-a-Service (SaaS) solution, Confirmit Horizons will enable Ecorys to develop, deploy, manage and report on multi-channel, multi-lingual research projects from a single, end-to-end platform and to scale capacity to meet project peaks as needed. It will have the ability to burst to 5-6,000 seats to conduct major annual surveys for 1-2 months each year.
Ray Lindley, Associate Director, Policy and Research Survey Team at Ecorys, explained: “Our clients need us to be able to marry sound research with deep analysis. In order to help them formulate and evaluate social and economic programmes and policies, we need to be able to survey people from various backgrounds and countries, using a wide range of data collection methods. We also need to be able to interrogate that data and provide customised reports that will support the decision-making process so that our clients can manage and evaluate those programmes and policies and make a real difference.”
Key to the selection of Confirmit Horizons was its ability to offer CATI (Computer Assisted Telephone Interviewing) and CAPI (Computer Assisted Personal Interviewing) data collection alongside online, mobile, SMS and paper-based methods. Other critical considerations were its easy-to-use survey authoring and programming capabilities, streamlined panel management and customisable reporting and dashboards.
“Adaptability is a very important quality for our clients. In order for us to provide a highly flexible and scalable service that is capable of meeting their changing needs, we needed to invest in a research platform that provides us with exactly the same qualities,” added Lindley.
“Our research team is already benefitting from the intuitive nature Confirmit Horizons, enabling staff with different skill sets to design, conduct and deliver survey results quickly and easily. There are no restrictions on our choice of data collection methods, we can create highly attractive surveys that drive response rates and can offer a superior survey experience for respondents which is essential for policy and programme development. Confirmit provides us with the flexibility and functionality we need to offer a responsive yet reliable research service and enables to focus on the consultative nature of our work,” he said.
Tim Hannington, EVP at Confirmit said: “We’re delighted to be supporting Ecorys as they continue to grow their business. A single-system approach to research will undoubtedly enable Ecorys to streamline and centralise many aspects of the data collection, analysis and administrative processes behind the scenes and to encourage increased collaboration between research teams and clients at the same time.”
Confirmit is the world’s leading SaaS vendor for multi-channel Voice of the Customer, Voice of the Employee, and Market Research solutions. The company has offices in Oslo (headquarters), Chengdu, Grimstad, London, Moscow, New York, San Francisco, Sydney, Vancouver, and Yaroslavl. Confirmit’s software is also distributed through partner resellers in Madrid, Milan, Salvador, and Tokyo.
Confirmit powers Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include Aurora, British Airways, British Standards Institution, Copart, Cross-Tab, Dow Chemical, GfK, GlaxoSmithKline, GMO Research, KeepFactor, Morehead Associates, Nielsen, Research Now, RS Components, QRS, Sony Mobile Communications, and Swisscom. Visit www.confirmit.com for more information.
About Ecorys UK
Ecorys UK, part of the international research, consulting and management services company Ecorys, provides high-quality communication, research and technical assistance services across education, economic and social policy areas. Ecorys employs over 150 staff in the UK specialising in education and culture, employment and labour markets, economic and international development, communications, public grant managed programmes and capacity building. Our mission is to add value to public service delivery through our experience of the entire policy cycle.
Further information from www.uk.ecorys.com