Guest Post | Advt. | Query: info@techrecur.com

“Don’t call us Middle Aged!” say four in ten over fifties


Over-fifties are some of the highest spenders on going out, fashion and entertainment, as likely to live their lives on social networks and through their smartphones, yet they are still misperceived as being old-fashioned and outdated when it comes to dating.

New insights from Lumen, the first ever dating app specifically for the over-fifties, shows that over a quarter feel over-fifties are misrepresented in the media and that terms used to describe them are out of touch. 39% of over-fifties daters thinking the term ‘middle-aged’ makes people sound old- fashioned and not having an active and vibrant social life, while 41% feel the same about the term ‘silver surfer’. Even the term ‘older’ and the term ‘grey’ were seen to describe people with no social life.

The top eight phrases that over-fifties think make their generation sound old- fashioned and not having an active and vibrant social life

Seniors 49%
Elderly 43%
Silver Surfer 41%
Middle Aged 39%
Older 37%
Mature 36%
Grey 33%
Baby Boomers 7%

Charly Lester, co-founder of Lumen, comments:
“The world of dating has changed, but dating offerings for people in their fifties and over have been left behind. Too many claim to cater for the over-fifties, but reflect outdated stereotypes and assumptions associated with ‘old age’.

“Many are portrayed as inept with technology, or labelled with the patronising term ‘silver surfer’, when in fact they are one of the most active groups on social media and on smartphones.”

Lumen’s insights also show that nearly one in five of over-fifties go to a music concert or gig at least twice a month, a third go to the cinema at least twice a month and 31% regularly go to a sporting event. One in five over-fifties think their age group are often portrayed as closer to 70 than 40.

40% state that the generation is often portrayed as not even knowing how to use technology. Surprisingly, almost one in five of those surveyed think over-fifties are actually more socially active than those in their thirties in terms of going out and meeting people.

The research, based on views of 1,300 daters, shows 33% of over-fifties daters think their age group is represented as much older in photos than they are in real life. This reinforces recent YouGov research which found that just one in five (21%) of those aged 50 and upwards believe brands’ representations of their age group are accurate.

Lumen provides over-50s with a safe, welcoming and modern app to connect with genuine, like-minded singles, with 100% of profiles verified, a focus on quality conversations and zero tolerance for ageism. This week it has announced its ‘anti-ageism’ mission to end the misperceptions of this group. The new app has banned terms such as ‘silver surfer’ and ‘middle-aged’ as it looks to represent today’s generation and not the outdated perceptions of many.

About Lumen
Lumen is the first app-only dating platform for over-fifties, specifically designed for them to meet genuine like-minded singles.

The app builds on insights from existing dating services to provide a safe, welcoming, and age-appropriate dating community for more than 80 million single men and women globally aged over 50. Lumen features 100% verified photos, with detailed profiles including at least three photos and has been designed to encourage meaningful conversations.

Lumen has been co-founded by Antoine Argouges, who has spent years in product development and solution-building for some of the world’s biggest dating apps, and Charly Lester who is a leading dating industry expert; previously Dating Editor at the Guardian and Founder and CEO of The Dating Awards.

Lumen is available to users in the UK and can be downloaded now, free of charge, from the App Store and Google Play Store.

Have any Question or Comment?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

……… .. …..

TRIO STEEL IS ONE OF THE MOST TRUSTED BRAND AND LEADING EXPORTER AND SUPPLIER OF CARBON STEEL, ALLOY STEEL & STAINLESS STEEL PIPES & PIPE FITTINGS MATERIAL. Triosteel is one of the leading Suppliers and Exporters of API 5L Pipe in Singapore. Triosteel also Exports to many countries like Indonesia, Iran, Saudi Arabia & many more. An API 5L pipe is manufactured by adhering to the specifications laid down by the International Organization for Standardization (ISO) 3183.

… …. ….. .

…… ……. … …

……… …. …….

….. …… ………

… …. ….. …

……. ….. …….

.. ……. …….. 0

buy! buy! CHEAP! Telefonie VoIP CHEAP! buy! buy! CHEAP!

.. ……. …….. .

buy! buy! CHEAP! Telefonie VoIP CHEAP! buy! buy! CHEAP!

……. ….. ……..

——————————————–

For the 2012 MLB period, we found an totals forecast Joao’s Renowned Over/Under João Zorro Gonçalves, Zcode Totals Pro, System of the time with progressions that have been successful over 98 98% ... We eventually perfected our over/under program ( Zcodesystemexclusive ), although it h-AS has brought years of investigation. Five Steps to Making a Winning MLB Method: 1. Execute appropriate cash management tools. 2. MLB rules that are comprehend. 3.Extensive testing back to make sure successful longterm results ...

——————————————–

There is always a challenge when you're dealing with the Foreign Exchange Market. That's just the nature of the beast. The best thing you can do is to learn about how the market operates as a whole so that you will be ready to meet these challenges. iq option penipu Never be misled by any profit gains in binary options. This is the number-one way traders end up losing their money and ultimately failing. Remember that the same things that make you laugh can make you cry in this market, and you can lose that $700.

——————————————–

Learning Polish has never been this fun and easy as with our podcasts Learn Polish with Polishpod101 Start today and become conversational in Polish in no time

——————————————–

The Best Website Agen Poker Resmi www.sakupoker.com Terpercaya come join

——————————————–

Do you need edmonton phone systems service ? Call complete communications today!

——————————————–

High-tech solutions for easy start-up of your IPTV/OTT-business

——————————————–

——————————————–

If you want to purchase not only one item, you have a chance to enjoy privileges. There is a sale’ tab on the site which offers a fantastic range of reduced counterfeit watches and accessories, such as sunglasses, cufflinks, watch straps and pens. Luxury Jewelry Replica At MCA.MN On Sale You get a 5% discount if you buy two pieces, this discount increases to 10% if you buy 4 pieces or more. There is free international shipping on all orders on this site. We also offer customers a free return anytime with a 100% money back guarantee.

——————————————–

… …. ….. ..