Consumers Happy to Interact with Brands on Mobile Messaging Apps such as Facebook Messenger finds new study


51% of messaging users say it’s more immediate than emailing companies, 48% say it’s less hassle than voice calls

London (December 20, 2016) – 53% of people in the UK and France who use mobile messaging apps such as Facebook Messenger and WhatsApp has interacted with a company via mobile messaging, or is open to doing so as long as they can block brands they are not interested in according to a new survey. But to avoid a consumer backlash, companies need to ensure messaging interactions are highly personalised and responsive.

The findings come from Kenshoo (www.Kenshoo.co.uk), the global leader in agile marketing, which commissioned a poll of 2,000 consumers split equally between the UK and France to explore the growing marketing opportunity presented by mobile messaging.

While messaging apps have until now been largely used for conversing with friends and family, it seems there is a willingness among consumers to use messaging to communicate with brands. Over half (51%) of messaging app users in Kenshoo’s study see messaging as faster and more immediate than email interactions with companies, while 48% feel it is going to be less hassle than voice calls.

Facebook, whose Facebook Messenger is now used by more than 11% of the world’s population, views messaging as an important medium for one-to-one communications between consumers and companies. Since it announced support for brands to build artificial intelligence bots to automate messaging interactions with consumers, over 30,000 have already been created. They are used for everything from sending delivery notifications and confirming reservations, to displaying specific pages from company websites (allowing consumers to scroll product information and images, hotel rooms or flights without leaving the messaging app). Bots even allow people to make payments and participate in games.

Businesses can now send sponsored marketing messages through Facebook Messenger to people they have had messaging conversations with. And they can buy Facebook ads that use call-to-actions such as ‘shop now’ or ‘learn more’ which consumers can click to automatically open up a Facebook Messenger conversation thread with the advertiser. Facebook has put the consumer in control however, because they have the power to choose which brands are allowed to message them.

According to the Kenshoo study, consumers are receptive to a variety of promotional interactions via messaging apps. Of those who are open to using messaging to communicate with businesses, 46% said they would be tempted by the prospect of receiving exclusive deals and offers, 25% said they would use messaging to respond to ads, 35% to participate in games and competitions in which they could win prizes. 24% said they would like to use messaging to receive updates on products and services they have expressed an interest in.

“Mobile messaging presents a new opportunity for businesses to connect directly with individual consumers – and potentially build long term customer relationships,” said Matt Vignieri, Kenshoo’s Managing Director for EMEA. “Many consumers can see the advantages too – but their expectations are high. They expect timely responses and will want communications to be personal to them and in context. If businesses get it wrong, then messaging could quickly turn into a channel for complaints. And because users can easily share negative experiences with their contacts, things could easily get from bad to worse.”

Messaging app users pointed to two other advantages of contacting businesses via mobile messaging:

  • 15% liked the idea of setting up group interactions with brands – this might involve discussions around joint purchases, such as researching and booking a holiday or buying furnishings for a home or bringing in friends to comment on fashion buys
  • 33% liked the fact that messaging apps retain the complete history of any conversations with a company so it is easily available in the app – no need to search through emails, or notes from telephone calls.

Of the 2,000 UK and French consumers polled as part of Kenshoo’s study, 71% use mobile messaging apps with 51% saying they use Facebook Messenger and 40% using WhatsApp. Snapchat and Skype (for messaging on a phone) are each used by 20%. 29% said they did not use messaging apps.

Download the Kenshoo study ‘Mobile Messaging Apps – A Marketing Opportunity for Brands’ at: http://www.kenshoo.co.uk/mobile-messaging-apps-advertising-2/

About the survey
Kenshoo commissioned an online survey of 2,000 consumers split equally between the UK and France. The survey was conducted through Toluna QuickSurveys during December 2016.

About Kenshoo
Kenshoo is the global leader in agile marketing. Brands, agencies and developers use the Kenshoo Infinity Suite to direct nearly £220 billion in annualised client sales revenue through social, search, mobile, and display advertising. Kenshoo provides leading native API solutions for ads across Facebook, FBX, Instagram, Twitter, Pinterest, Google, Yahoo, Yahoo Gemini, Yahoo Japan, Yandex, Bing, and Baidu. Kenshoo powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include Accor, GroupM, Havas Media, John Lewis, and Tesco. Kenshoo has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.

Have any Question or Comment?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

::::::::::::::::::::::::::::::::::6733:::::::::::::::::::::::::::::::::;;

:::::::::::::::::::::::::::::925:::::::::::::::::::::::::::::::

TRIO STEEL IS ONE OF THE MOST TRUSTED BRAND AND LEADING EXPORTER AND SUPPLIER OF CARBON STEEL, ALLOY STEEL & STAINLESS STEEL PIPES & PIPE FITTINGS MATERIAL. Triosteel is one of the leading Suppliers and Exporters of API 5L Pipe in Singapore. Triosteel also Exports to many countries like Indonesia, Iran, Saudi Arabia & many more. An API 5L pipe is manufactured by adhering to the specifications laid down by the International Organization for Standardization (ISO) 3183.

2780

buy! buy! CHEAP! Telefonie VoIP CHEAP! buy! buy! CHEAP!

2781

buy! buy! CHEAP! Telefonie VoIP CHEAP! buy! buy! CHEAP!

——————————————–

For the 2012 MLB period, we found an totals forecast Joao’s Renowned Over/Under João Zorro Gonçalves, Zcode Totals Pro, System of the time with progressions that have been successful over 98 98% ... We eventually perfected our over/under program ( Zcodesystemexclusive ), although it h-AS has brought years of investigation. Five Steps to Making a Winning MLB Method: 1. Execute appropriate cash management tools. 2. MLB rules that are comprehend. 3.Extensive testing back to make sure successful longterm results ...

——————————————–

There is always a challenge when you're dealing with the Foreign Exchange Market. That's just the nature of the beast. The best thing you can do is to learn about how the market operates as a whole so that you will be ready to meet these challenges. iq option penipu Never be misled by any profit gains in binary options. This is the number-one way traders end up losing their money and ultimately failing. Remember that the same things that make you laugh can make you cry in this market, and you can lose that $700.

——————————————–

Learning Polish has never been this fun and easy as with our podcasts Learn Polish with Polishpod101 Start today and become conversational in Polish in no time

——————————————–

The Best Website Agen Poker Resmi www.sakupoker.com Terpercaya come join

——————————————–

Do you need edmonton phone systems service ? Call complete communications today!

——————————————–

High-tech solutions for easy start-up of your IPTV/OTT-business

——————————————–

——————————————–

If you want to purchase not only one item, you have a chance to enjoy privileges. There is a sale’ tab on the site which offers a fantastic range of reduced counterfeit watches and accessories, such as sunglasses, cufflinks, watch straps and pens. Luxury Jewelry Replica At MCA.MN On Sale You get a 5% discount if you buy two pieces, this discount increases to 10% if you buy 4 pieces or more. There is free international shipping on all orders on this site. We also offer customers a free return anytime with a 100% money back guarantee.

——————————————–