Easy to use yet advanced design capabilities tackle declining response rates
Confirmit Survey Designer is a new addition to the Confirmit suite of solutions for Voice of the Customer, Voice of the Employee and Market Research programmes. It has been developed in close collaboration with key stakeholders specifically to combat the struggle that organisations face with declining response rates and low respondent engagement.
Terry Lawlor, Executive Vice President, Product Management explains: “Organisations know that it is imperative to create surveys that are fun, engaging, and reduce respondent fatigue. However, this means that designers can spend a significant part of their working day on the authoring and programming process.
“Confirmit Survey Designer provides them with all the sophisticated functionality they need to create highly engaging questionnaires, using a class-leading user interface that outperforms anything else on the market.”
Confirmit Survey Designer is an easy to learn solution that is simple to move to from other solutions. It allows designers to use a wide range of features that are proven to increase response rates and capture insights quickly and easily, including innovative question types, multimedia clips and a powerful array of feedback methods.
Confirmit Survey Designer is available at no cost for its existing Professional Authoring customers, and complements that environment so designers can use either one or toggle between the two when designing a single survey. This provides the ability to author a questionnaire once, then deploy it across multiple channels – including web, CAPI, telephone, mobile, SMS, IVR and more – to ensure the most efficient use of design time while delivering high quality results.
Lawlor concludes: “Design capabilities are continually evolving and we are committed to staying at the forefront of these design developments. The introduction of Survey Designer extends the range of solutions we offer, enabling organisations to create surveys at any level while being supported by the end-to-end capabilities of Confirmit Horizons for enabling research, generating key insights and driving strategic business improvements.”