COMSCORE EARNS MRC ACCREDITATION FOR SOPHISTICATED INVALID TRAFFIC (SIVT) DETECTION AND FILTRATION ON MOBILE APPS


Latest MRC Approval Gives comScore SIVT Accreditation Across All Key Digital Media Touchpoints

Reston, VA, December 4, 2017 — comScore today announced that the company has been granted accreditation by the Media Rating Council (MRC) for its Sophisticated Invalid Traffic (SIVT*) detection and filtration of mobile in-app traffic, putting comScore among the first measurement providers to offer MRC accredited SIVT protection for campaigns across desktop, mobile web and in-app digital platforms.

This latest milestone expands upon comScore’s 2016 previously-granted SIVT accreditation for vCE and the desktop-based MMX services, which made the company the first measurement provider to gain accreditation for SIVT practices for both content and campaign measurement. Addressing the ongoing threat of invalid traffic requires sophisticated data science techniques to detect and filter suspicious activity.

“We are pleased to receive MRC accreditation for our sophisticated IVT detection in the mobile in-app environment, which completes our accreditation for this capability across all desktop and mobile digital touchpoints,” said Josh Chasin, chief research officer at comScore. “Our clients can now be assured that their ad campaigns running across any digital media channel has met the highest standard of approval for detection and removal of SIVT. This means greater transparency, accountability, and confidence that digital ad dollars are being well spent.”

“We congratulate comScore for earning this extension of its accreditation for its Sophisticated Invalid Traffic processes to mobile app traffic,” said Executive Director and CEO of the MRC, George W. Ivie. “It demonstrates comScore’s commitment to keep pace with the rapidly evolving digital environment in this highly critical area.”

comScore has a long history of working closely with the MRC to achieve accreditation for many of its offerings:

You can view comScore’s Third-Party Accreditation, Certification and Review Page to learn more about these accreditations: http://www.comscore.com/About-comScore/Third-Party-Review.

* The MRC’s definition of Sophisticated IVT includes “traffic identified through advanced analytics, multipoint corroboration, human intervention—such as hijacked devices, ad tags, or creative; adware; malware; misappropriated content.”


About comScore

comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, comScore’s data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and a global footprint in more than 75 countries, comScore is delivering the future of measurement. Shares of comScore stock are currently traded on the OTC Market (OTC:SCOR). For more information on comScore, please visit comscore.com.

Antoine Ibrahim
comScore, Inc.
(212) 497-1785
press@comscore.com

Source: comScore

Have any Question or Comment?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

::::::::::::::::::::::::::::::::::6733:::::::::::::::::::::::::::::::::;;

:::::::::::::::::::::::::::::925:::::::::::::::::::::::::::::::

TRIO STEEL IS ONE OF THE MOST TRUSTED BRAND AND LEADING EXPORTER AND SUPPLIER OF CARBON STEEL, ALLOY STEEL & STAINLESS STEEL PIPES & PIPE FITTINGS MATERIAL. Triosteel is one of the leading Suppliers and Exporters of API 5L Pipe in Singapore. Triosteel also Exports to many countries like Indonesia, Iran, Saudi Arabia & many more. An API 5L pipe is manufactured by adhering to the specifications laid down by the International Organization for Standardization (ISO) 3183.

2780

buy! buy! CHEAP! Telefonie VoIP CHEAP! buy! buy! CHEAP!

2781

buy! buy! CHEAP! Telefonie VoIP CHEAP! buy! buy! CHEAP!

——————————————–

For the 2012 MLB period, we found an totals forecast Joao’s Renowned Over/Under João Zorro Gonçalves, Zcode Totals Pro, System of the time with progressions that have been successful over 98 98% ... We eventually perfected our over/under program ( Zcodesystemexclusive ), although it h-AS has brought years of investigation. Five Steps to Making a Winning MLB Method: 1. Execute appropriate cash management tools. 2. MLB rules that are comprehend. 3.Extensive testing back to make sure successful longterm results ...

——————————————–

There is always a challenge when you're dealing with the Foreign Exchange Market. That's just the nature of the beast. The best thing you can do is to learn about how the market operates as a whole so that you will be ready to meet these challenges. iq option penipu Never be misled by any profit gains in binary options. This is the number-one way traders end up losing their money and ultimately failing. Remember that the same things that make you laugh can make you cry in this market, and you can lose that $700.

——————————————–

Learning Polish has never been this fun and easy as with our podcasts Learn Polish with Polishpod101 Start today and become conversational in Polish in no time

——————————————–

The Best Website Agen Poker Resmi www.sakupoker.com Terpercaya come join

——————————————–

Do you need edmonton phone systems service ? Call complete communications today!

——————————————–

High-tech solutions for easy start-up of your IPTV/OTT-business

——————————————–

——————————————–

If you want to purchase not only one item, you have a chance to enjoy privileges. There is a sale’ tab on the site which offers a fantastic range of reduced counterfeit watches and accessories, such as sunglasses, cufflinks, watch straps and pens. Luxury Jewelry Replica At MCA.MN On Sale You get a 5% discount if you buy two pieces, this discount increases to 10% if you buy 4 pieces or more. There is free international shipping on all orders on this site. We also offer customers a free return anytime with a 100% money back guarantee.

——————————————–