Connected Conservation showcases the power of partnership and collaboration
Connected Conservation is a solution that uses transformational technology to proactively track and monitor people entering and exiting a private game reserve located next to the world-renowned Kruger National Park in South Africa. Since it was implemented in 2015, the solution has reduced the number of rhino being poached by 96%.
Ruth Rowan, Dimension Data’s Group Executive – Marketing explained: “In South Africa, one rhino gets poached every eight hours, and if this rate of poaching continues, the rhino could be non-existent by 2025. One of the key objectives of our marketing campaign was to educate individuals and influencers across the globe by telling the rhino story and how technology can help reduce the number of rhino being poached and dehorned.
“We took an immersive storytelling approach and rolled out a fully integrated marketing and communications campaign using the broad range of technologies, tools and channels that are now in the marketer’s toolkit. This was the first time that Cisco and Dimension Data came together with a programme that’s fully integrated – from strategy, funding, brand, messaging and execution.
“We pooled our resources and skills to execute a year-long programme utilising brand, print and digital advertising, social, PR, internal employee engagement, ecards, videos, infographics, blogs, newsletters, and our internal Yammer employee portal.”
The Connected Conservation integrated marketing campaign generated millions of impressions in social media, thousands of YouTube views, and global coverage in the print and broadcast media.
About Dimension Data
Dimension Data uses the power of technology to help organisations achieve great things in the digital era. As a member of the NTT Group, we accelerate our clients’ ambitions through digital infrastructure, hybrid cloud, workspaces for tomorrow, and cybersecurity. With a turnover of USD 7.5 billion, offices in 52 countries, and 30,000 employees, we deliver wherever our clients are, at every stage of their technology journey. We’re proud to be the Official Technology Partner of Amaury Sport Organisation, which owns the Tour de France, and the title partner of the cycling team, Team Dimension Data for Qhubeka. Visit us at http://www.dimensiondata.com