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Celebrus Cements Position in CDP Marketplace with Sponsorship of Customer Data Platform Institute


  • Celebrus supports CDP Institute dedicated to helping marketers manage customer data better

  • Sponsorship underlines growing acceptance of Customer Data Platforms as a mainstream marketing technology sector

  • Relationship with CDP Institute commences with thought leadership paper and supporting webinar

Sunbury-on-Thames, 25th June 2018: Celebrus, the Customer Data Platform from D4t4 Solutions Plc, has become the latest sponsor of the Customer Data Platform Institute. The CDP Institute provides vendor-neutral information about issues, methods and technology related to customer data management in general and to Customer Data Platforms in particular. Celebrus delivers enterprise-scale CDP capabilities, including rapid implementation, privacy-compliant data capture, real-time connection to leading applications for personalisation and streaming analytics with a choice of on-premise and cloud deployment options.

Sophisticated enterprises are recognising the need for platforms that can capture data from multiple channels, retain full details as needed, orchestrate the management of that data and deliver it into applications that can rapidly activate it for deeper customer engagement. Customer Data Platforms are packaged software designed specifically to meet this need. They complement systems such as CRM and Data Management Platforms (DMPs), which are optimised to manage customer data for other purposes.

Celebrus logo

Celebrus embraces this growing demand by focusing on the development of functions that accelerate the ability of clients to realise value from customer data. This encompasses all the line-of-business consumers of customer data including marketing, CRM, contact centre, customer service, compliance, analytics and data science.

Matthew Tod, Chief Data Officer at D4t4 Solutions Plc, commented: “The last 12 months have seen a transformation in the CDP market as leading enterprises realise the benefits of managing customer data with platforms like ours. Celebrus is delighted to sponsor the CDP Institute and support its role as a genuine thought leader in this fast-growing space.”

David Raab, founder of The CDP Institute, added: “We are pleased to add Celebrus as a CDP Institute sponsor. Their system provides great value to customers in search of CDP capabilities.”

Thought Leadership Paper now available with webinar scheduled for this week
David Raab has welcomed Celebrus as a sponsor of The CDP Institute by authoring a thought leadership paper entitled “Customer Data Platforms in Financial Services.” This supports Celebrus’ focus on this industry sector and comprehensively illustrates what banks and insurers should be looking for when contemplating partnership with a CDP provider.

“Customer Data Platforms in Financial Services” will be discussed by David Raab and Matthew Tod on a webinar on Thursday 28th June 2018 at 16:00 BST (GMT+1)/11:00 EST.

Registration is now open for this webinar at http://bit.ly/2ydTIXW and registrants will also be offered the opportunity to download the thought leadership paper. A recording of this webinar will be available to registered attendees after the event.


About Celebrus
Celebrus (celebrus.d4t4solutions.com) is the Customer Data Platform from D4t4 Solutions Plc. Celebrus captures the market’s most complete picture of customer behaviour and experience, creating events and profiles in real-time for 1-to-1 personalisation and streaming analytics. Celebrus is quick and easy to deploy and connects to industry-standard data applications for customer insight and engagement. Celebrus also gives clients complete control by enabling best-in-class privacy compliance and flexible options for hosting data on-premise or securely in the cloud.

Celebrus is used by global businesses in banking, insurance, retail, travel, automotive and telco industries, collaborating with leading industry partners to drive rapid transformation in customer engagement programmes.

D4t4 Solutions (www.d4t4solutions.com) is ALL ABOUT THE DATA, providing comprehensive products and services that drive value from clients’ data assets. D4t4 Solutions has been an Adobe partner since 2005, working with a wide range of Adobe enterprise applications during that period, and also partners with other industry leaders including Dell EMC, Microsoft, Pegasystems, SAS and Teradata.

D4t4 Solutions was established in 1985 and is listed on the AIM market of the London Stock Exchange (stock code: D4T4).

About the Customer Data Platform Institute
The Customer Data Platform Institute educates marketers and technologists about customer data management. Activities include publishing of educational materials, news about industry developments, best practice guides and benchmarks, a directory of industry vendors, vendor comparison reports, training, and consulting on related issues. For more information, visit www.cdpinstitute.org.

Media Contacts
Matthew Tod
D4t4 Solutions Plc
Tel: +44 (0)1932 893333
E-mail: matthew.tod@d4t4solutions.com

David Hetling
D4t4 Solutions Plc
Tel: +44 (0)1932 893386
E-mail: david.hetling@d4t4solutions.com

David Raab
The Customer Data Platform Institute
E-mail: info@cdpinstitute.org

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