KUALA LUMPUR, 29 JUNE 2018 – Celcom Axiata Berhad introduces SafeMate™, a personal
security device that enables users to request emergency assistance anywhere and
The first of its kind in Malaysia, SafeMate™ users can get emergency aid with just one click
on their smart devices and alert first responders to their location for immediate assistance,
even when their phone is locked. Paired with ‘React Mobile Safety App’, users can install
the app on their mobile phones and remain connected to SafeMate™ at all times via
When activated, the device will trigger a distress signal to a 24/7 emergency call centre,
followed with a user verification regarding the emergency situation. Should there be no
user response, the 24/7 emergency call centre will then notify the user’s registered
emergency contacts. Local authorities, such as the police, will be contacted if there is no
response after contacting the emergency contacts.
SafeMate™ by Celcom is also equipped with a real-time GPS tracking feature that
enables selected family members or friends to locate users and allows them to receive
immediate notifications at any time of emergency.
For a limited time only, all Celcom post-paid consumers can register for SafeMate™ by
Celcom with an upfront payment of RM240 and enjoy an early bird offer of RM9.80 for 12
months, including a one-year warranty on the device.
Azwan Khan Osman Khan, Deputy Chief Executive Officer, Business Operations of Celcom
Axiata Berhad, said SafeMate™ is another digital innovation and service by Celcom
which will enhance the lives of our consumers in terms of their personal safety and
“We are excited to offer an affordable security solution for people from all walks of life,
and emphasise on the fast response for individuals in distress, such as the elderly, women
and children who have special needs or medical risks. Faster response from first
responders would increase the chances of saving lives during emergency situations and
strengthen preventive measures against crimes,” he said.
SafeMate™ by Celcom is available at all Celcom bluecube stores nationwide. To
activate your SafeMate™ by Celcom, customers are required to install React Mobile –
Safety App which can be downloaded from both App Store and Google Play.
For more information on SafeMate™ by Celcom, please visit www.celcom.com.my
Source Celcom Malaysia