Capitec, South Africa’s fastest growing bank, selects IMImobile to deliver all automatically generated client communications


LONDON, 5th September 2018 – IMImobile, a cloud communications software and solutions provider, has been chosen by Capitec Bank – South Africa’s fastest growing bank – to deliver a centralised client communications hub in order to deliver a more personalised digital banking experience across its base of more than 10 million clients.

IMImobile delivers marketing communications across SMS, email, app push notifications, telemarketing, and direct mail. Using IMIcampaign – IMImobile’s market-leading integrated campaign management solution – Capitec can create, manage and deploy interactive mobile-first client communications. IMImobile will deliver critical communications to Capitec’s clients when opening new accounts, share digital bank statements and amend account details.Capitec will also employ IMIconnect, IMImobile’s enterprise-grade communications platform, to speed up the delivery of new innovative banking services. IMIconnect’s visual workflow builder allows the design and launch of omnichannel customer journeys such as credit status checks, account and transaction notifications and surveys in a low-code environment, communicating easily between existing business systems and processes.

Francois Viviers, Executive Marketing & Communications of Capitec Bank said “At Capitec, our mission is to help clients improve their financial lives. We guide and assist our clients to transact, and financially interact with the world as it evolves. Delivering personalised communication, especially across mobile and digital communication channels, is hugely important to us and our clients. We are pleased to work with IMImobile, a partner with proven experience and track record in the financial services sector and look forward to delivering greater personalisation for our clients.”

Jay Patel, Chief Executive of IMImobile commented “We are pleased to have been selected by Capitec to deliver a centralised communications solution. Using IMIconnect and IMIcampaign, we are able to deliver mobile first marketing innovation at scale to ensure Capitec clients receive the right communications, at the right time, and with the right level of personalisation. We look forward to working in partnership to help optimise the client and customer service experience.”

IMImobile offers a scalable enterprise-grade technology as an established leader in mobile customer interactions. IMImobile was recently recognised in Gartner’s first Magic Quadrant for Mobile Marketing Platforms as a specialist vendor that provides mobile-first capabilities in the enterprise marketing technology stack for midsize or larger enterprises seeking to deploy a mobile-centric marketing strategy.

– ENDS –

For further information please contact:
IMImobile PLC
Matt Hooper, SVP Global Marketing
Alex Klose, VP of Marketing
c/o Redleaf Communications
Tel: +44 (0)20 7382 4769

Redleaf Communications – PR adviser
Charlie Geller
Alina Haritonova
Tel: +44 (0)20 7382 4769
imimobile@redleafpr.com

About IMImobile PLC
IMImobile is a cloud communications software and solutions provider that enables companies to use mobile and digital technologies to improve and automate customer experience and engagement.

IMImobile’s cloud software platform manages over 42 billion messages and 44 billion commerce transactions a year across the world. Organisations that trust us to deliver smarter digital customer engagement include Centrica, AA, O2, EE, BT, Foxtons, Pizza Hut, Vodafone, AT&T, MTN, three of the major retail banks in the UK and public sector organisations in India, US and the UK.

IMImobile is headquartered in London with offices in Hyderabad, Little Rock, Toronto, Dubai and Johannesburg and has over 1,100 employees worldwide. IMImobile is quoted on the London Stock Exchange’s AIM market with the TIDM code IMO.

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