buddhify: on-the-go meditation app for hipsters, not hippies
Core Facts
· Experienced meditator and former management consultant, Rohan Gunatillake, today launches buddhify, the world’s first meditation app designed for urban life.
· buddhify offers an accessible and playful introduction to mindfulness meditation and mental training, to help users make the most of ‘dead time’.
· Whether commuting to work, at the gym, walking about town or at home, buddhify offers quick and easy meditation, to help users focus, improve awareness and increase wellbeing in the midst of the city.
· Offering a modern interpretation of an ancient practice, buddhify allows users to experience a personalised introduction to meditation, with over 32 specially created audio tracks and simple, intuitive app navigation.
· buddhify is a mobile app (available for iPhone and Android), which gives today’s busy city dweller a flavour of relaxing and refocusing mindfulness meditation.
· meditations are designed for use while commuting, walking, at the gym and at home
· buddhify is primarily an individual meditation experience, allowing users to personalise and self-assess their progress.
· A unique feature of buddhify is two player meditation mode, with four 10 minute tracks allowing users to meditate together.
· Male and female audio available on all meditation tracks.
· Development and promotion for buddhify was funded by a successful crowdsourcing campaign, with investors including Danae Ringelmann, co-founder of indiegogo.
· Available to download for £1.99, from 3rd November 2011.
Quotes
· Rohan Gunatillake, creator of buddhify, said:
‘Meditation and mindfulness can really help combat the stresses that busy city life can heap upon us. My aim with buddhify is to provide a convenient, playful and practical way to bring the benefits of meditation without having to sacrifice the elements of high-energy urban life we all enjoy.’
· Martin Aylward, one of Europe’s leading meditation teachers, said:
‘buddhify is a real first and cleverly combines an introduction to traditional meditation with new and convenient technologies. The app successfully condenses key elements of ancient practices into a format that brings meditation and its benefits to a whole new audience.’
About the creator
Entrepreneur Rohan Gunatillake came up with the concept for buddhify while at a meditation retreat at the start of 2011. A few months and a lot of hard work later, here we are.
Rohan first became interested in meditation in 2003, at the same time he started working as a management consultant in London. Now, he is an experienced meditator, having taken part in retreats around the world. However, he is most passionate about finding new ways of adapting traditional meditation techniques for contemporary urban life. As such, buddhify is about meditating ‘on the go’, developing positive qualities of mind as part of a daily urban routine.
An award winning meditation blogger and associate of Buddhist Geeks, Rohan wrote all the meditations for the app, and provided male vocals for the audio tracks (female vocals are also available).
Born in London and educated at Oxford University, Rohan now lives and works in Scotland, where he leads a digital innovation programme for the Edinburgh Festivals.
