Research from IP EXPO Europe shows Blockchain is baffling Brits as businesses forge ahead with adopting the technology
London, 14th August 2018 – Blockchain might be the next big thing for businesses but new research from IP EXPO Europe, Europe’s number one enterprise IT event, has uncovered that just over a third of Brits (35%) would not trust an organisation using this technology to keep their information secure as they don’t know what it is.
IP EXPO Europe 2018, co-located at Digital Transformation EXPO
In the research, conducted by OnePulse, a further 11% of the general public, who believe they know what Blockchain is, would also not trust an organisation using it, ultimately resulting in almost half the population showing distrust in businesses using Blockchain technology. Compounding this result, 28% would not trust an organisation using any technology they don’t understand, providing a stark reminder for businesses to ensure they don’t confuse their customers whilst they continue to improve their technical capabilities!
As businesses double down on their security in the GDPR age, many are considering how they can use Blockchain to provide an additional layer of security, in part due to the technologies incorruptible nature.
The research also found that whilst 53% of Brits have never heard of Blockchain before, only 18% of those who have can correctly identify what Blockchain is, with suggested definitions including a type of currency, a messaging services and even a children’s toy.
Andy Steed, Director of Content for IP EXPO Europe, commented on the results: “Blockchain is a technology that many people in the industry are still struggling to wrap their head around, so it’s of no surprise that it’s also causing plenty of confusion for the general public.”
Steed continued: “However, what is concerning is how many people are stating a lack of trust in organisations who say they are using it. Businesses need to make sure they are not only deploying new technology like Blockchain in a way that will have a meaningful impact, but that they are taking the time to explain what the technology is in easy to understand language to their customers instead of simply stating that they are using it.”
If you want to know more about how Blockchain can benefit your business make sure you attend Blockchain X, the dedicated Blockchain event at IP EXPO Europe 2018.
This year, IP EXPO Europe 2018 is co-located at Digital Transformation EXPO which incorporates Cyber Security X, Developer X, AI-Analytics X, Internet of Things X and Blockchain X. IP EXPO Europe 2018 is taking place on 3-4 October 2018 at ExCeL London.
About IP EXPO Europe co-located at Digital Transformation EXPO
IP EXPO Europe, co-located at Digital Transformation EXPO, is Europe’s number one enterprise IT event. With six top IT events under ONE roof, 300+ exhibitors and 300+ free to attend seminar sessions, IP EXPO Europe is the must-attend IT event of the year for CIOs, heads of IT, security specialists, heads of insight and tech experts. The event showcases brand new exclusive content and senior level insights from across the industry, as well as unveiling the latest developments in IT. IP EXPO Europe now incorporates IP EXPO, Cyber Security X, Developer X, AI-Analytics X, Internet of Things X and Blockchain X.
For more information on the research please contact:
Gemma Smith / Marnie Spicer
020 3176 4700
Speaker or exhibitor enquiries:
Inge Jacobsen / Andy Steed
0203 841 8500