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BRITA moves commerce platform to Intershop


  • Intershop platform to support B2C and B2B commerce scenarios for BRITA’s water filtration products and modern subscription services
  • REST API and internationalization features to fuel state-of-the-art cloud infrastructure and expansion strategy
  • New shop leverages scalable cloud offering based on Microsoft Azure

Jena, Germany, August 25th, 2017 – The internationally renowned drinking water optimization expert BRITA Group is moving its commerce platform to Intershop.

As part of a newly developed global brand commerce strategy focusing on seamless user experience alongside the customer journey, BRITA decided to shift its digital infrastructure into the cloud and reviewed the complete technology stack. Following an intensive analysis, the company opted for a migration to the Intershop Commerce Suite to fuel its ongoing internationalization initiative. It combines the high level of flexibility of the Intershop commerce platform with the flexibility and performance of running the system on Microsoft Azure.

Peyman Pakzad, Senior Digital Manager International at BRITA, explains, “Being able to scale on a global level is a high priority for our business. Therefore, the internationalization capabilities and subscription features of the Intershop Commerce Management B2X platform meet our business and marketing strategy perfectly.

Joachim Blömeke, Director International Business Applications at BRITA, adds: “Having the possibility to integrate the commerce platform seamlessly with our content management system and other BRITA IT solutions using Intershops powerful REST API was essential for our decision”.

Axel Köhler, COO at Intershop, adds: “We are proud to announce that BRITA, a company with a long tradition, is among the first clients using our brand new subscription feature. The subscription delivery system is especially useful for consumable goods that are replaced at regular intervals. In the age of the customer, easy to manage user centered services are absolutely inevitable. Furthermore, all desired features should be accessible anywhere and interlinked, regardless whether the customer uses the smartphone, the tablet, in the store, etc.”

With the international rollout, the platform will be able to manage state-of-the-art B2C and B2B e-commerce transactions.

The front-end experience of the new scalable BRITA brand commerce platform will be delivered using the Magnolia content management system.

BRITAs digital lead agency Ray Sono is heading the creative development and the technical implementation.

On the BRITA Group:
With total sales of 429 million euros in business year 2015 and 1,480 employees worldwide (of which 785 are in Germany) the BRITA Group is one of the leading drinking water optimization companies. Its long-established brand BRITA – synonymous with the water filter jug in many countries – has a leading position in the global water filter market. The family-owned company based in Taunusstein near Wiesbaden is represented by 23 national and international subsidiaries and branches as well as shareholdings, distribution and industrial partners in over 60 countries on all five continents. It has production sites in Germany, the UK, Switzerland, Italy and China. Founded in 1966, today the inventor of the household water filter jug develops, produces and distributes a wide range of innovative drinking water optimization solutions for private (water filter jugs, on-tap systems and BRITA Integrated Solutions for small and large electric appliances by renowned manufacturers) and commercial use (hotel sector, restaurants, catering and vending) plus on-tap water dispensers for offices, schools, restaurants and the hygiene-sensitive care sector (hospitals, care homes). Further information: www.brita.de.


About Intershop Communications AG
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at www.intershop.com.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop’s limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Press Contact
Heide Rausch
Tel: +49.3641.50-1000, pr@intershop.comwww.intershop.com/newsroom

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