UK’s favourite online florist teams up with On the dot to help business bloom
VC-backed mobile and online florist, Bloom & Wild, which employs a growing team from their HQ in Vauxhall, London and operates across the UK, Ireland, Germany and France, aims to make ordering design-led flowers online as simple as sending a text message. When launched in 2013, co-founders Aron Gelbard and Ben Stanway set out to use technology to make it the UK’s most loved flower brand.
However, Bloom & Wild faced the challenge of rocketing consumer demand for immediacy and control over delivery. To ensure it innovates at every stage of the customer journey and provides its customers with the ultimate in delivery convenience for any occasion, while retaining quality of service, Bloom & Wild had to find a same day delivery partner. The perfect partner would understand the brand to doorstep concept, would be able to provide additional support at peak times such as Christmas, Valentine’s Day or Mother’s Day but more importantly, would have the technology to provide that cutting-edge customer experience that Bloom & Wild needed.
With longer term plans to launch its same day delivery service across other UK and European cities, Bloom & Wild also needed to find a partner with scale and a large network. After going out to tender and comparing five vendors, Bloom & Wild selected On the dot. On the dot stood out for its couriers’ expertise and professionalism, national coverage, scalability and technology.
The roll-out of the service only took three weeks to complete. On the dot’s technology also integrated directly into Bloom & Wild’s website for a seamless customer experience.
Today, the UK’s top-rated flower company manages thousands of deliveries per day and offers customers the ability to select a two-hour delivery window of their choice that day, between 9am and 6pm, London-wide, 5 days per week.
“Online shoppers today expect their orders to be delivered quickly and with exceptional service. If you fail to get this right, consumers, with a wealth of choice at their fingertips, will simply go elsewhere,” said Josh Roberts, Head of Expansion at Bloom & Wild. “At Bloom & Wild, we are only able to achieve this level of service because we put technology at the heart of the business. In On the dot, we found a partner for our technology platform that understands our customers’ expectations and that we can rely on to continue to grow our business and brand.’’
Commenting on the announcement, Santosh Sahu, CEO of On the dot, also said: “We are very excited to be partnering with Bloom & Wild, a business that puts technology at the heart of everything it does and who is a first mover in its market, like we are. By accessing our technology, which is underpinned by data and machine learning models, one of the UK’s favourite brands can now offer same day delivery, providing the near-instant experience its customers crave.”
About On the dot
On the dot enables retailers of any size to offer their customers the ultimate in delivery convenience.
At a time of rocketing consumer demand for delivery convenience and increasing competition, On the dot partners with retailers to help them meet consumer expectations and compete more effectively. Via an online retailer portal or API, On the dot intelligently displays dynamic time windows, allowing customers to select deliveries at the time most convenient to them. On the dot is part of the CitySprint Group, which benefits from decades of expertise in managing final mile collections and deliveries, more than 10 years’ worth of delivery data, and national and local scale through a fleet of more than 5,000 couriers.
Providing customers with one, two, or four-hour timeslot deliveries on the day of their choice, same day express deliveries and a seamless experience from checkout to fulfilment and returns improves the shopping experience, makes customers’ lives easier and increases customer satisfaction and loyalty.
On the dot’s roster counts more than 300 brands, including ASOS, Dixons Carphone Warehouse, MatchesFashion.com and Wickes. The company’s fastest delivery to date is 275 seconds.
Elvina Soogun / Ruth Clifford
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